Dashing Diva Trade Show Exhibit with display cases. This modern and inviting exhibit was designed and built by the Design Factory.

Selecting the Best Trade Show Display Cases

Choosing the right trade show display cases for your exhibit booth and product placement is crucial so that you can show off your products in the best possible light. There are many different considerations and each situation is different and unique. You may have to do some comparisons in order to come to the best decision for these display items.

You could simply order the first cases that you see, and reason that your products will be displayed so it does not make a difference. You will go to a lot of time and expense to exhibit at an event though, and you want to get the most out of this investment. That means understanding all of your options for each aspect and then making informed choices.

Do the Trade Show Display Cases Provide Enough Room for Your Products?

You will find trade show display cases in all possible sizes and configurations, and some may hold a lot more than others may. Shelving needs to be wide enough and tall enough to allow your products to be seen in full view. If there is not enough room for the products that you want to display, your cases could look crowded and unprofessional as a result.

Limiting the amount of products displayed can work to your advantage. Giving too many choices can confuse potential buyers and result in indecision.

The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score.

Source: Harvard Business Review

Eye Level Product Placement is a Wise Choice

When it comes to product placement, eye level is ideal in most situations although this is not always true. Look at where your products will be when you choose the desired trade show display cases, and take a step back to view the overall effect with a critical eye. If your products are low to the ground visitors may not even notice them.

Will the Cases Allow Display Signs?

Do you Want Open or Closed Case Style?

When it comes to trade show display cases there are styles that are open and models that are closed. If you are concerned about theft but you do not want to remove your products each night then a case with a clear glass front and sliding panels which lock may be ideal for your booth area.

An open booth is more accessible, and there are no panels to interfere with the view of your products. This can be as simple as a case that offers open shelves that are standard in size or appearance. You can also go all out and have cases designed that meet your exact specifications and preferences.

How well do the Items Fit With Your Overall Booth Appearance?

Consider how well the trade show display cases that you are considering will fit with the overall appearance of your exhibit booth and other display items. As well as being functional and giving you a space for product placement these items should be an extension of your exhibit, and their overall appearance needs to complement your booth.

The overall design needs to be one that complements your company and that allows you to showcase your products in a very positive light, otherwise your time and effort will be wasted.

From our article, 5 Things You Should Look For With Conference Booth Displays. Read the complete article here.

Are the Cases Too Large or Too Small for Your Floor Area?

Think about the floor size that you have available, and then evaluate the size of the trade show display cases that you want to use. You may find that these items take up too much room, or you could decide that they are not large enough for the space that you need to fill. You want a display that is impressive and looks complete without being crowded.

These are just some of the factors that can influence your decision on how to display your products and make them stand out, there are others as well. What trade show display cases do you use when you exhibit and why did you make this choice?

If you use display boards that seem outdated or that are not the highest quality possible it will reflect poorly on your business and could cause potential customers to turn to your competitors instead of using your company. There are some tips that can help you make all of your display items more effective, so that you can get better results at trade shows.

1. Display Boards for Trade Shows Need to be Neat and Professional

When you create display boards for trade shows, remember that this is not a school science fair. You are trying to impress the top people in your industry. Make sure that these boards are neat and professional in order to be appealing to your targeted visitors. If you include sloppy or unprofessional displays then visitors may end up avoiding your area instead.

2. Emphasize Visibility with Your Trade Show Exhibit Design

When you choose the best trade show exhibit design, think about the display boards for trade shows that you will include. Determine exactly where you want these placed and make sure that your vision translates into a more effective booth and better displays. If you have a great display board but it is hidden from view in some of the floor areas then you are missing out.

By setting up your trade show booth with eye-catching designs and lighting, you will encourage a lot of potential customers to visit your booth.

Source: MPR-INC.com

3. Use Your Displays to Actively Engage Potential Customers

When you pick display boards for trade shows try to find those that will engage your visitors and make them want to find out more. If you have a board where people can comment on your products and services, or a display that allows traffic to interact with your company product, you will get better results and a higher flow of traffic to your booth.

You want visitors to know who you are immediately, and to recognize your company logo and products without hesitation.

Source: Win new Business with Custom-made Convention Exhibit Displays

 4. Provide the Most Requested Product or Company Information on the Display Board

Use display boards for trade shows to get information about your company and products or services out there. Make it easier for consumers to see and understand what you offer and how you can help with their needs. If visitors can see the benefits and prices of your products without having to wait, then you will see better results.

5. The Ideal Placement of Your Displays is Key to Trade Show Success

Think about where and how your display boards for trade shows will be used before you design and order them. These items can become a big part of your trade show exhibit design, and really help you make your booth pop and sizzle when they are ideally placed. If you place the boards in the flow of traffic they could cause traffic to back up in your area instead.

6. Visibility is Critical When it Comes to Attracting Floor Traffic

The best possible display boards for trade shows won’t help you if the event visitors cannot see these items from across the show floor. Choose text and image sizes that will be highly visible from far away without being blurry or appearing to be anything less than top quality. This will help you draw in bigger crowds and boost your company image at the same time.

What tips can you share so that others can create display boards for trade shows that are more effective and engaging?

There are some very important things that you should look for with conference booth displays. If you do not consider these factors, you could end up making a bad choice that you regret in the future. A top priority should be the quality of the materials used and the finished items. Poor quality can reflect badly on your company and your brand.

Taking the time to strategize before embarking on a tradeshow program—and, in particular, exhibit design—is the most effective approach.

The trade show exhibits that you include in your area need to be creative and original. Otherwise, you may end up blending into the background on the event floor and being passed over for your competitors. Affordability is also a top concern, because whether we like it or not we all usually have a budget.

The overall design that you end up choosing should be one that showcases and complements your product and company, with branding that occurs frequently. The design also needs to examine the ability of visitors to access and move through your area easily. If this is not done then people may avoid your booth because of long lines and crowds that barely move.

1. Conference Booth Displays should be High Quality

When you examine potential conference booth displays look at the quality of each item or component as well as the final cost that is involved. Only high quality items and materials should be chosen in order to reflect positively on your products and your company image. If you go cheap then visitors will wonder where else you cut corners.

2. Trade Show Exhibits should be Creative and Original

The trade show exhibits that you plan on using with your conference booth displays need to be highly creative and very original. You want your area to be different from everyone else on the floor, so that your company stands out and people want to stop by to see what you have done. Cookie cutter displays do not cut it in the modern world; you need to set yourself above the competition.

3. Affordability is a Big Factor Considered

The conference booth displays that you plan on using need to be affordable so that the expense can be worked into your existing budget. You will also want to do some marketing which will cost money so you need to balance the different areas where your budget will be used, and the displays are only one of many considerations.

4. The Overall Design Should Complement and Showcase Your Products

The trade show exhibits you choose and the design of your conference booth displays will help determine whether the event is a big success or a huge failure. The overall design needs to be one that complements your company and that allows you to showcase your products in a very positive light, otherwise your time and effort will be wasted.

5. Ease of Access for Visitors is Important for Optimal Traffic Flow

When you are planning where to place your trade show exhibits and how to lay out your conference booth displays make sure that you look at the traffic flow through your area. Avoid areas where visitors may tend to bottleneck, and place your materials in areas where people can get information and move on quickly.

What do you look for when you are looking for conference booth displays?

Your trade show exhibits should outline the benefits that your product or service can give, showing visitors why your product or service is better, how it can make their life easier, or how it can help them save time or money. Product demonstrations can be a great way to get visitors to head your way and stop at your booth.

Interaction with your visitors can give you an edge over other exhibitors, making you seem more personable and accessible. Taking advantage of the latest in products and technology in your industry for your display is also very effective. A drawing for a single prize that is a big-ticket item and relevant to your industry can draw in big crowds.

1. Add Motion to Your Convention Displays

Convention displays that include some type of motion generally get more traffic and a higher number of leads when compared to displays that are completely static. Some exhibitors have used a giant waving hand, others set up banners and fans for movement with these signs, and still others add motion in another way instead. Digital advertising can also provide movement while commanding attention.

2. Outline Product Benefits in Your Trade Show Exhibits

Your trade show exhibits should clearly outline the benefits that your products or services can give to consumers. List these benefits in one or more of your convention displays for consistency in branding and added consumer appeal. Try to come up with benefits that your competitors may not provide as well as those that are common in your industry.

3. Provide Product Demonstrations if Possible

When you include product demonstrations in your convention displays there are many benefits. You will interact with your traffic, and consumers will be able to see your product at work so they can determine whether it is right for them or not. People prefer to see how something works for themselves and these demonstrations will play to that desire.

4. Interact with Your Visitors Whenever Possible

Interaction in your convention displays and trade show exhibits can be a way to gain more traffic and see better sales and leads. Don’t get stuck behind your booth all day, greet visitors in the aisles and let them know exactly what you can do for them. Interact with them to get their attention and increase their interest.

5. Take Advantage of Advances in Technology

Adding some of the most advanced technology or the latest industry concepts into your convention displays can really boost attendee interest in your area of the floor, and make you one of the top exhibitors at the venue. Everyone wants to know about the latest products or the newest technology so why not offer it?

6. Offer a Big Ticket Item Drawing

Many trade show exhibits offer a drawing with an inexpensive prize. But how many booths offer a big-ticket item as the top prize? A prize worth hundreds or even thousands of dollars can make your booth the center of attention on the floor, and the place where attendees head first in order to enter and gain a chance to win.

What other ways can you think of to design convention displays that stand apart? What methods have you used in the past?

Set Clear and Precise Objectives for your Trade Show Rental

Before you even decide to attend an expo, you will want to clearly define your goals.  This will be a huge factor in the design of your exhibit and selection of your trade show rental.  The wrong choice in display booth may even have negative effects on your business reputation.

Your goals and objectives will need to be clearly measurable, perhaps regarding sales or traffic, so that you can better determine the success rate of your presence at the event.  If you have a predetermined target to talk to 100 potential new customers per hour, your trade show rental will play an important role.

Keep your Company Message in Mind

It is not enough to simply select a trade show rental that you find visually appealing. Your display booth must communicate the message of your company to its optimum effect.  If your company has a reputation for advancements in technology, for example, a more elaborately lit display booth might be the way to go.

If your message is one of trust and reliability, a more modest tone might be the most effective choice.  There are as many different styles of trade show rental as there are the people who man them.  Keep the focus on the needs of your target demographic rather than on personal self preferences.

Consider your Sales Staff

If you are planning to attend an expo as a new and creative marketing strategy, you will probably want to bring you star sales team.  The number of these individuals and their unique sales styles may come into play when selecting the perfect trade show rental that will allow them to perform at their highest levels of professionalism.

Some sales representatives perform best if they are upright and active, walking the room, working the crowd.  While others prefer a more relaxed approach once the prospect comes in for a landing for a discussion about your individual products and services.

Do you need a “standing room only” display booth?  Do you need extra storage space for out-of-sight marketing materials?  Do you need tables and chairs for longer conversations?  Or do you want the consumers to be in and out quickly?  All of these techniques and marketing strategies will come into play in the selection of a trade show rental that works best for your team.

For a trade show to be successful, it is important to be diligent in the planning of the event, including the setup time required for your convention booth.  Here are some tips that might help you.

Convention Booth Setup Time

This factor is so often ignored in the planning of the trade show.  Business professionals often spend so much time selecting the perfect convention booth without regard to the difficulties and time constraints involved in its implementation prior to the trade show itself.

You will need to do some research with the organizers of the event to determine when your team is allowed entry prior to the expo in order to arrange the convention booth and your marketing materials.  If this is your first time at constructing your display booth, you may want to complete a practice run at the office first, to determine how much time you will need.

Please note that some cities require union workers for the setup and takedown of exhibits. For example, in Las Vegas trade show organizers use the Teamsters. For more information and help with booth setup and takedown, click here.

Bring Help

It is not uncommon to have additional employees on hand at the arrival of the trade show, if simply to help setup the convention booth.  These employees do not have to be your star sales representatives, but perhaps simply the “handiest” members of your team.

If you are a smaller company and its “all hands on deck”, you can ask friends and family for assistance in the assembly of the display booth or outsource these needs to other construction or home repair professional services inexpensively.  The key is to plan a little conservatively, allowing a little extra time in case unexpected events occur.

Get Ready in Advance for your Convention Booth

A very common type of unexpected event occurs when we have not prepared well enough in advance of the trade show.  Make sure that all of your marketing materials are boxed and ready for transport.  Remember to pack the food and drinks.  Don’t forget the business cards and brochures.  Create an itemized checklist in the days and weeks prior to the trade show.

Very often when these expos occur, there is a small window of opportunity to get organized and setup before those doors fly open and you are surrounded by potential new customers.  You will send the wrong message if you are still constructing your convention booth as the hoards of people walk past.  Remember, you only get one chance to make a great first impression.

You are on your way to all the business opportunities that conventions and trade shows have to offer. With the proper preparation you should have a great experience and take back some new clients.

View the first designs and the final trade show exhibit.

Simply put, there’s much more to getting attention on a trade show floor than just yelling “Me Too!” It’s a matter of making your firm not only different but better than the others. And there’s no other way to do that well than with effective convention exhibit displays.

Effective Convention Exhibit Displays–Not Rocket Science

The good news is that putting together a first-class exhibit display isn’t rocket science. All it takes is a first class trade show exhibit company to help you. Their skill, imagination, and creative abilities will provide you a trade show exhibit that can’t be beat.

The first thing you need to consider when you begin creating your exhibit display is to decide the message you want to put forth. A lot of marketers believe that it’s the budget you need to decide on first. This is putting the cart before the horse, because although the budget is important, the most important thing to remember when you start is getting your message across. Thanks to technology and experience the materials and ideas that go into creating the actual display can vary with your budget.

What Do You Need?

Another important factor to consider when you create your exhibit display is what space you have to work with. Most companies narrow down the size of their display based on generally accepted sizes of the floor that they rent for most shows. As a result, they go to shows knowing ahead of time what they will get based on the size of their display.

When you are first creating your display the world is your oyster, and a good exhibit manufacturer can help you to choose the proper dimensions for your needs.

Sending the Message of your Booth Display

Now you need to determine what you will need to create to get your message across. Here is where your budget comes in. Simply, what will get your message across? If putting out your marketing message can be done with a simple table display, creating a huge booth display with all the bells and whistles is a waste of time and money.

On the other hand, if a full booth display is what will effectively show your products and services, that’s what you need to aim for. Here again, getting attention and making your display what everyone is talking about is the key. This matters not only for your display but for where it is positioned as well.

Experience Counts

Tying all of these elements together into what you finally create is where the help of an experienced display maker comes in. Not only can they create convention exhibit displays to fit your marketing goals, but they have the experience to help you with the technical part to create the display that will accomplish them.

How can trade show rental furniture help you to save money and try out new looks for your booths? Here are a few of the ways you can count on these benefits:

Trade Show Rentals: Save on Shipping

First, traveling with your full booth is bulky and can be very annoying–most booths weigh several hundred pounds. Shipping costs for your trade show booth can soon run your budget out of control. Instead, travel or ship only the core banners and equipment that is customized to your booth. Choose a reputable rental company with solid customer service to provide the furniture, draping and all other equipment. You’ll travel more comfortably and thereby have more energy ready for the trade show knowing that you’ve got what you need ready and waiting for you when you arrive.

Trade show rentals are also quickly becoming the most sought-after way to lessen the environmental impact of running a booth. Because you rent locally, you save the tremendous amount of fuel and energy it takes to ship heavy booth equipment cross-country.

Trade Show Rentals: Expand Your Space with Shelving

Once you are set on the convention floor, you may wonder how you can save money. You’re competing with hundreds–if not thousands–of other vendors. How can you save money while still offering a beautiful and tasteful display for your company? Think of the issue just as a city planner thinks of building a city. Just like in a city you can build your booth up instead of out when space is limited or the price is restrictive. Depending on your product, drawer units or an étagère with built-in downlighting can be rented to attractively present your products to the convention audience.

Again, this is an area where renting equipment, especially when traveling, can be a great benefit. The cost of renting high-quality units will likely be much less than buying lesser quality goods and paying top dollar for shipping those cheaper pieces cross-country.

Trade Show Rentals: Add Height and Visual Interest with Pedestals

In the same way that you can add depth and dimension to your booth with shelving, pedestals can be used to add height and visual interest to your booth. These pedestals are ideal for breaking the monotonous horizontal line of tables that are typical to trade show booths. By renting, you will be able to experiment with different combinations of groupings and heights to find something that makes your booth stand out amongst the crowd. The low rates on pedestal rentals can allow you to rent enough pieces to experiment on the spot, and the light weight of these pedestals makes it easy to move them around and rearrange them to suit your needs. 

Old Graphics

Are your photos a blast from the past? Take a close look at all your photos, both on your brochures and on your tradeshow displays. If she’s wearing a hairdo that would fit in a 1984 music video and he is wearing plaid polyester pants, it’s a sign that you need new photos.

If you are replacing your photos, hire a professional photographer. Most will understand that you need to keep this photo for years to come and will be able to suggest clothing styles that are timeless. Khaki pants, jeans, polo shirts and simple one color dresses are good choices. You also want to keep hairstyles basic and jewelry to a minimum, this will keep your pictures from appearing “dated.”

Worn Down Display Stands

Do you carry around a repair kit to each trade show? Does your tradeshow displays need constant maintenance? Clients can spot a mile away if you’re using duct tape to hold your trade show booth together. Not only does it look unprofessional but it also makes you and your company look cheap. Who wants to buy a cheaply made product?

Before each trade show, carefully examine your displays. Look for any rips, tears, holes or faded images. Also if you have any furniture, inspect that as well. You want them to feel study and safe. If you use your own rugs or carpet, check to see if they are still colorful and not frayed.

Updated Lighting Matters

Lighting is such a major issue at trade shows; many bring in their own lights to enhance their tradeshow displays. Is your lighting current? Browse through some current home décor magazines. They can quickly give you idea on what is modern and fresh. If you use floor lamps, consider changing out your lampshades. Overhead lighting can be easily updated with new fixtures. Don’t forget to use energy-saving bulbs, clients do notice these things.

With just a few adjustments, you can update your trade show booths with a fresh new look. New clients will stop and chat with you about your products. Old clients will return to see your updated trade show booth, bringing you even more business.