Trade Show Booth Lights and Banners | Tips to get it right the First Time

The following tips and suggestions cover different ways to make your business, products, and services stand out at trade shows. When the competition is fierce, you need to have all your bases covered.

1. The right trade show booth lights will help you meet your exhibit objectives. There is not a single lighting type that is perfect in every situation, a customized lighting plan is necessary so that you get the atmosphere and the effects that you need in order to meet the objectives that you have set for the event. This may be fluorescent, track, or another lighting type instead.

The right lighting choice can make even the smallest booth seem large, and may compliment your products and materials instead of detracting from them.

From our article, 20 Trade Show Exhibit Design Tips and Secrets. Read the complete article here.

2. When you design exhibit banners remember that these are viewed as an extension of your company and brand, and they will reflect on you. Consistency between these materials and the printed literature that you offer is important. Use the same colors, fonts, and messages across all of your marketing items for the best results.

Start by creating a clear identity of what your brand stands for that you will apply across all your products, even if the products are vastly different.

Source: Tim Donnelly for Inc.com

3. Most booths will benefit from trade show booth lights that are bright while offering a sense of warmth to your area at the same time. You don’t want visitors to feel like they are in a police interrogation room but you want plenty of lighting so that they can see your products and materials clearly and there are no dark areas that pose a safety hazard.

Pay close attention to where shadows fall and make sure those areas are effectively lit. Once your exhibit is set up, you need to carefully analyze the lighting and make any necessary adjustments.

4. It is essential that you carefully consider the size of the exhibit banners that you use. These will have a bigger impact if they are larger in size, but your display also needs to be tasteful and to pair well with the size of your other display items and exhibits. These marketing items can help create excitement about your display and attract crowds when they are properly sized.

5. You may want to use trade show booth lights that offer a spotlight feature in order to highlight certain products or booth areas. This technique can help you set bestselling products or your newest offerings apart from the rest of your display. This type of lighting can place the focus where you want it and attract the eye quickly. Spotlights come in several different styles and sizes that include: overhead, freestanding, pole-mounted, and post-mounted.

6. When it comes to your exhibit banners in many cases less is more. Too often companies try to fill in every inch of the banner with text and images, and this gives a crowded appearance that is not attractive or reassuring. Try to use few words and a few carefully chosen graphics instead of adding everything that will fit. Your banner will be cleaner as a result.

7. Try to choose trade show booth lights that flatter people as well as your products and marketing items. You do not want lighting choices that could give your staff a washed out or tired appearance. There are light options that can help flatter your staff and still keep the priority on your products or services at the same time.

Soft lighting is flattering to people; hard light is good for objects and architecture, for telling the drama of a space.

From Alexandria Abramian Mott’s article in the Los Angeles Times.

8. Be sure to include colorful graphics in your exhibit banners. Limiting yourself to text could cause your display to lose appeal. Color draws the eye and will be noticed much faster, and colorful images can be very compelling for visitors. You want to create interest in your exhibit and this is not usually possible with text only or black and white banners.

9. Add some trade show booth lights in unexpected areas. If you have kiosks in your display then adding a few clamp on lights or LED lighting strips can provide much needed illumination. This is not limited to kiosks either, you can add all the light that you want or need in any area of your booth. This can add accents and appealing effects where you want them.

10. It is usually a good idea to avoid trade show booth lights that have color but this is not always the case. Sometimes a splash of colored lighting can draw attention to an item in a favorable way, and if your goal is attracting young adults then sometimes flashing colored lights may help you reach this objective better.

11. Think about any special needs that your targeted demographics have when you are choosing trade show booth lights. Older visitors may need more lights due to their age and eyesight, while younger visitors may find flashing lights and colorful versions appealing and engaging. When you take the needs and preferences of your targeted groups into consideration you will do better.

Because contrast sensitivity often declines with age, enhancing the contrast on relevant objects allows a person to recognize and distinguish edges.

Source: Linda Sanford for Lighthouse International

12. Use both upper and lower case text in your exhibit banners, and include different types of trade show booth lights. These combinations will help ensure that you get the best possible results.

What types of trade show booth lights have you used in your exhibits and why?

Designing unique trade show booths can be a great way to get attention for your company and help your business and products really shine on the event floor. There are many ideas that can help you get creative and ensure that your displays are appealing and engaging on a personal level, so no one will mistake you for your competition.

A Dozen Ideas for Unique Trade Show Booths

1. One way to get unique trade show booths that really stand out is to offer something healthy and delicious. Many exhibitors may offer candy but few may offer bags of dried fruit, trail mix, or something else that provides energy and promotes good health at the same time. Get creative with the snacks that you provide and you may be surprised at how much traffic you get.

2. Add an unusual component to your exhibit booth that no one else has. This may be an unusual shape to your display items or overall exhibit. It can be the latest and most advanced technology that no one else has yet, or something else that is so unusual that it acts as a hook to engage the curiosity of the visitors and draws them to you.

3. Include innovative video panels and displays to create unique trade show booths that have never been seen before. These panels can be very thin and lightweight so they can be placed almost anywhere. A wall of video panels can give your products and company a larger than life appeal that visitors will gravitate towards.

Video monitors or televisions, tablets and smart phones to capture leads, LED lighting, and digital signage are popular types of technology to consider for your exhibit design.

Source: Marcus Garcia of the Design Factory

4. Your products are unique, and your exhibit booth should be too. Let visitors take advantage of a demo that allows them to use your products and see the benefits that you offer firsthand. This will help you show what your company can do for consumers and it will set your booth apart from everyone else on the event floor.

5. Some of the best and most unique trade show booths are also those which excel at simplicity. If you try to add too many messages and graphics all you may do is confuse the visitor about what you do and what your company offers them. It is better to choose between one and three messages that actually convey what you are trying to get across.

6. Add some unusual and unexpected things in your exhibit booth. Flowers, newspaper articles about your company or product that have been framed, and other little touches that are not expected at a typical trade show can help you stand out above the rest of the exhibitors and show why you are a company that should be considered.

7. Add some brightness for unique trade show booths that are irresistible. You can use balloons, posters and displays with colorful graphics, and other details to add color to your area. Have staff wear shirts with colorful company logos instead of the usual black and white uniform that most companies have for their booth staff.

8. Touch screen tabletop displays can be a great addition to any exhibit booth. Visitors can engage with these screens and the interactive features will amuse and entertain. Just make sure that you still have plenty of room for traffic flow and that the location of these screens does not cause a traffic back up at your exhibit.

Using interactive exhibit booths in order to show how your products can help consumers is much better than simply saying the benefits.

From our article, 7 Reasons to Use Interactive Exhibit Booths at Trade Shows. Click here to read more.

9. Unique trade show booths have something that no one else offers. Think about what your targeted population wants or needs and then find a way to address this that is original and highly creative. If the show is for the gaming industry then use poker chips or cards with your company information on them to hand out.

10. Stock your exhibit booth with giveaway items that are actually useful instead of small trinkets that will be quickly tossed away. A pen and notepad with your logo and website will be used, and the recipient will remember your company. Try giving away small picture frames and add a photo booth kiosk to your area for a souvenir that everyone will love.

11. One idea for unique trade show booths is to hold a trivia contest about your company history, with prizes that people will want to win. Have staff ask attendees specific questions, and when they answer correctly have them come to your booth to get a prize. If you include several levels then the top prize can be something that is fairly expensive and attention grabbing.

12. Some of the most unique trade show booths are highly interactive and entertaining. If you sell cosmetics then offer visitors a quick makeover. If your products are for the video game industry then have samples that can be handled and used. Think about an unusual aspect with your products or services, and then transform this into something fun and exciting.

What have you done in the past to get unique trade show booths and how did it work?

Cool trade show booths always have crowds of people no matter what time of day it is. They have a variety of elements that visitors find appealing or irresistible. There are ways that you can design this type of exhibit and get the traffic that you hope to attract without having to spend a fortune. All you need is to do a little research before you start.

Navitek Trade Show Exhibit by the Design Factory

The booth graphics that you use in your displays are an important element, but they are just one part of the whole that will be considered. Your booth layout, the marketing collateral that you have on hand, and the items that you use to set your exhibit apart are all things that can make your area cool and make it a target for event visitors. This will help you maximize the investment that you make.

Some Cool Trade Show Booths have a Money Machine

If your goal is cool trade show booths then one way you can do this is to have a money machine in your exhibit. Very few people can resist the chance to win an opportunity to get cash, and people tend to be drawn to these machines like moths to a light. Visitors who fill out a card are entered into a drawing for a specific time in the money machine, so people will be happy to oblige.

Prizes can be actual money or customized vouchers redeemable for your business’s products or services.

Source: TradeShowMarketing.com

Use Booth Graphics in Unexpected Ways

Think about your booth graphics as one more tool in your marketing toolbox, and use them in unexpected ways that will amuse or entertain the people who stop by your exhibit. One way to do this is to have puzzles created with your company logo or brand image and give these out. Visitors will have fun putting the puzzle together and you will get exposure at the same time.

Customize a Prize Wheel for Your Targeted Populations

Some cool trade show booths use a prize wheel, and people always get excited at the thought of winning something. Think about what your targeted population wants and then have a customized prize wheel created. This offers visitors something unique, and it will attract a bigger crowd of interested visitors to you.

Visitors who provide contact information get a chance to spin the prize wheel and win a prize.

From our article: 7 Great Trade Show Game Ideas for Your Next Convention. You can find the whole article here.

Add Massage Chairs to Your Display

Sometimes what makes cool trade show booths is not the booth graphics that are used but the benefits and comforts that you offer the visitors at an event. The typical visitor is usually hot, tired, they have sore feet, and they are probably thirsty from talking so much. What can you do to make them feel better? Answer this and you will have a cool booth.

People will flock to your area to relieve a little stress, and they will learn more about your business and products while they relax.

From our blog post, 12 Great Exhibit Booth Design Ideas to Attract Crowds. Click here to read the complete article.

Offer Branded Snacks that are Healthy and Energizing

‘Many cool trade show booths are a hit because of the giveaways that are provided. Branded snacks are a great way to get visitors to advertise for you because they will be happy to munch and your brand will be on display. When you provide healthy snack options that offer energy your booth will be even more popular at any event type.

Guest Speakers Who are Popular in Your Industry can be a Big Hit

In addition to eye-catching booth graphics, some of the highest rated exhibits and cool trade show booths involve guest speakers who are very popular and sought out in your industry. For a PC trade show getting Bill Gates to speak is guaranteed to draw a crowd. Think about who is important in your industry and if they would be willing to put in an appearance at your booth periodically.

Hold a Book Signing with a Well-Known Author

Many cool trade show booths in the past have utilized a well-known author and a book signing to attract people. Some authors will appear for a personal book signing if you purchase a set number of books. Just make sure that the author and book are highly relevant for your company and your type of industry.

How do you create cool trade show booths that people want to visit, and what innovative ideas have you seen at past events?

Create Awesome Trade Show Booths with these Helpful Tips

1. If you want to create awesome trade show booths the signage you use is a top consideration. Lettering that is clear and large enough to be visible from a distance will help attract more traffic and draw people to your exhibit faster. If your signage is blurred or it is not visible then people will not know who or where you are on the floor.

Z3 Technology, LLC Trade Show Booth by the Design Factory

2. Use mirrors as part of your overall exhibit design. These items offer several benefits. Mirrors make an area seem bigger and brighter than it actually is, and who can resist stopping to check out how they look when they pass by one of these reflective surfaces? Mirrors can be powerful in many ways and they can add pizzazz to your exhibits.

3. When you create awesome trade show booths one of the things that can help you sell is getting outside of the booth. Have staff stand in the aisles and greet people with a smile as they walk by, handing out brochures and answering any questions that visitors may have about your company and products or services.

4. One way to make your exhibit design stand out is to display just a few well-chosen products instead of trying to cram your display cases full. Make sure that each item selected for display is considerably different from the others, and that you include your top sellers or latest and most innovative products in your exhibit.

5. Some of the most awesome trade show booths include a variety of elements and visuals. Use prop stands and displays to help flaunt your materials rather than just laying everything on the table in a flat format. This will help the materials be noticed right away and it can help add another dimension to your exhibit that is appealing.

6. One way to create awesome trade show booths is to use things that generate fun, excitement, and energy in your area. Hire a mascot that represents your company or the industry being highlighted by the show. Hire a clown, arrange for a popular guest speaker, or even use video games or other exciting activities to draw in large crowds.

According to TrewMarketing.com, VIA Embedded used a lime green dancing mascot for the Design West Conference in San Diego. Apparently this little mascot drew quite the crowd.

7. If you want to design awesome trade show booths then the colors that you use for the lettering on your displays and signage can be extremely important. Avoid using orange, yellow, or brown for letters because these can be difficult to see, especially from far away. Better choices for lettering and signage would be black, blue, or red instead.

Too many different colors look bad, no matter which colors are used. Lots of hues confuse the eye, so readers don’t know where to start first.

Source: SitePoint.com Tara Hornor

8. Include bright carpeting at the booth entrance for an exhibit design that stands out and is very welcoming to the attendees. When you have bright carpeting that contrasts with the rest of the floor it draws the eye and will attract more visitors to your displays.

9. If your goal is awesome trade show booths then clutter can be a big obstacle. You want to keep materials available, display your products, and keep necessary supplies on hand. If your area or table top becomes too cluttered then you may find it is difficult to locate things and visitors may view you as less professional.

Keep you booth and area clean and clutter free, otherwise you could lose out on potential customers.

From our article, Exhibition Design Mistakes to Avoid at all Costs. Click here to read the complete article.

10. Use videos as part of your overall exhibit design, making sure that you have space available for the necessary monitors and equipment. Videos are appealing to visitors at trade shows, and these can help explain or demonstrate your products and services.

Use graphics, video, and sound as much as possible.

Source: Timothy Carter at SmallBizTrends.com

11. Some of the most awesome trade show booths include large images of products. It will cost you a little to have images that are larger than life but this can be attractive to visitors and it adds another element to your marketing at the same time.

12. A unique exhibit design that is customized for your needs, preferences, and company image can be a showstopper if your budget can handle this expense. Two story exhibits are distinctive and tower over your competition.

13. Awesome trade show booths will include interactive components and modern technology. When these elements are added the results can be spectacular, and people will flock to your booth to see them and interact.

How have you created awesome trade show booths in the past and what other tips can you share?

Through history, top booths and displays have helped to promote companies very effectively and make them well-known names in their industries.

Interesting Fact: When the Las Vegas Convention Center opened in 1959, its inaugural show was the World Congress of Flight, the first international air expo in U.S. history.

Source: ExhibitorOnline.com

Before you can create booths and displays that are incredibly successful, you need to understand what is needed for the best booth design, and the common mistakes that you should try to avoid. Some elements can have a bigger impact for the same cost so you also need to know how to compare different features and costs so that you stay in the budget you have set.

The Best Trade Show Booths Get Noticed Immediately

Conventions and trade shows are all about exposure for products and services. Dull and insignificant exhibits blend into the sea of booths. However, the best trade show booths, that are unique and appealing, make an impressive display that is quickly noticed. They stand out on the event floor and never blend into the background along with their competitors.

BASIS trade show booth by the Design Factory

The Five Elements Involved with Booth Design

The booth design for the best trade show booths all include five carefully thought out and planned elements. These include:

• Logo and branding
• Lighting
• Graphics
• Interactivity and advanced technology
• Promotional materials and collateral

When each of these five elements is combined seamlessly and chosen carefully the end result can be spectacular. If you neglect even one of the important elements, you could end up with a display that is ho hum and does not attract the traffic that you need for your exhibit to be a success. Planning the right design is essential so that you do not waste your time and effort.

Colors Can Have a Dramatic Impact on Booth Appeal

Color helps the best trade show booths really stand out and grab the eye, attracting people immediately and drawing bigger crowds to your display. The colors used should be very carefully selected so that they each complement the others. Just throwing bright colors all over the place will not be effective; the shades used must all blend perfectly.

Interact With Your Visitors for More Traffic

Some of the best trade show booths are those that interact with the visitors in some way. Take advantage of interactive displays that use the latest in technology and engage people who stop by. This can be videos, demonstrations, and other methods of interactive marketing that visitors find useful and informative.

Using interactive exhibit booths in order to show how your products can help consumers is much better than simply saying the benefits.

From the Design Factory article: 7 Reasons to Use Interactive Exhibit Booths at Trade Shows. Click here to read the complete article.

Consider Traffic Flow in Your Final Design

When you think about the best trade show booths, it is apparent that a lot of thought and consideration for traffic flow was used with the booth design. If you do not think about how to direct the flow of people around your displays then you could end up with long lines, large crowds, and people who avoid your area because of this.

Keeping the flow of traffic effective and orderly is critical. Think about how you can make it easy for visitors to reach your materials and staff quickly, find out what they need to know, and then move on. This will help you reach more consumers and get the word out about your company much better.

Make an Incredible First Impression on Visitors

The best trade show booths use displays and an incredible booth design to make a fantastic first impression immediately. When you exhibit at one of these events then you only have a few seconds to be noticed before visitors will move past and visit a competitor instead. Once you have thought about the entire design process and the finished results take a second look to be sure.

You need to create an exhibit that wows and astonishes. It may be possible to get decent results from your marketing efforts even if you do not have a bigger budget. Just don’t expect to compete with a company spending $10,000 or more if your design budget tops out at $1,000.

What features and components have you found appealing with the best trade show booths?

A Dozen Ideas to make your Exhibit Booth Design the Best it can Be

1. If you want an exhibit booth design that attracts crowds and appeals to people then why not add an interactive gaming area? Many visitors will want to take a break for a minute, and a game that is relevant to your business and products can continue the theme of your booth while drawing people in and giving them a positive image of your company.

When you choose to use interactive exhibit booths this shows that your company is cutting edge and stays on top of the latest technology and innovations in the industry.

From our article, 7 Reasons to Use Interactive Exhibit Booths at Trade Shows. Click here to read the complete article.

2. Use information as well as trade show banners to appeal to those who attend trade shows. Since the people at these events are already interested in the industry, you can offer resources and information that is useful or helpful in some way. This may be a report, a white paper, or even a compilation of facts and statistics that are relevant.

3. Include a second story in your exhibit booth design if this is an option. This may seem like a costly move but it can help your exhibit tower over your competition and help you stand out nicely on the event floor. This is an impressive way to draw larger crowds if your budget allows it and the trade show you are exhibiting at has the required space available.

2 Story Exhibit Booth Design by the Design Factory

4. Use trade show banners in creative and innovative ways. Instead of using an arrow why not use a banner with your company logo and your booth location to help visitors navigate to your company area? This is just one of many ways that you can use these items to help set your exhibit area apart.

5. Use taste, smells and aromas as part of your exhibit booth design and you will find that more people visit your booth. You may decide to offer popcorn, coffee, freshly baked cookies, or another item instead. The tempting smells will cause people to automatically head in your direction, often without even thinking about it.

There’s nothing like a personal taste to leave a lasting impression.

Source: NBCChicago.com Why You Shouldn’t Overdo It at Trade Shows

6. Order a variety of trade show banners with different designs, sizes, and shapes. This will allow you to put these items up in more places and ensure that you get maximum exposure for your brand and your products.

7. A consistent exhibit booth design is important but this does not mean your area has to be boring or look monotonous. Add plenty of colors that complement each other for eye catching visual appeal. This will ensure that your booth is noticed.

8. Add a photo booth to your exhibit booth design and let the fun begin. This addition allows visitors to take their own customized photos, and you can add your company logo or other details as well. The visitor will want to keep the photo and they will remember you every time they look at it. Photo booths are very popular at these events.

9. In addition to trade show banners, why not put a massage chair or other stress reducing activity at your booth? People will flock to your area to relieve a little stress, and they will learn more about your business and products while they relax.

11. Leave area for a computer and small workplace under at least one of your trade show banners if you want to draw people in with your exhibit booth design. It is possible to rent a system for this purpose but you may be better off providing your own computer so that you know it is virus free and that it contains all the software that you want and need.

12. Before you decide on a final exhibit booth design, make sure that you have considered the traffic flow. If your design does not help direct an ideal flow of traffic then your booth and area may become congested, and this can prevent people from stopping by to see you.

What other exhibit booth design ideas can you offer that can help draw in more traffic?

Do it yourself exhibition booth design can be a terrific way to save money or a huge waste of this same resource, depending on many different things. Some people may be able to create their own trade show graphics and displays with little effort and get exceptional results, but for many others taking this step means wasting your time and money instead.

As an amateur trying the DIY method you might forget crucial parts of design. What about lighting, display stands, flooring, and banners?

From our article, Professional Custom Trade Show Exhibit Design or the DIY Approach? Want to read more? Click here.

The end results that you get will depend on many factors, some that you can change and others that are unchangeable. Your knowledge, your prior experience, and even the results that you are trying to achieve will all help determine whether you meet your goals for the event with a DIY exhibit or if you end up falling flat on the show floor.

What do you know about Exhibition Booth Design?

Exhibition booth design requires precision, creativity, and an understanding of the final results that are desired. If you have considerable knowledge in this type of project then you may be well qualified to make an attempt. If this is the first time that you will have an exhibit and you are a beginner then DIY is probably a very bad idea.

Exhibition Booth Design for Bergman Walls & Associates, Ltd. by the Design Factory

Can You Create Exceptional Trade Show Graphics?

The trade show graphics that you use in your exhibition booth design are a very important element, and these will either appeal to the people who attend the event or the images could cause your company to lose appeal instead. If you are a graphic artist then this should be a snap, but if you are artistically challenged you may not want to create the images to be used.

Many design companies have a graphic artist on staff to help clients decide on the most impressive images and help provide a big visual impact with your materials. If you do this on your own then the graphics that are designed may not be the best quality because you are not experienced.

If you already have the trade show graphics that will be used or you have decided on the color scheme to follow then provide these details to the exhibit designer as soon as possible.

Source: Choosing an Exhibit Designer is easy with these Helpful Tips. Read more here.

Do You Have any Experience with this Type of Project?

If you have previous experience with exhibition booth design and you have worked for a company that provides this service for many years then you may be well qualified to take a DIY approach because you are familiar with each step of the process. If you do not have the slightest idea of where to start, then DIY should be out of the question.

Will you Handle Everything or Hire Some Things Out?

Only do the things that you are comfortable with and never attempt any exhibit design element if you are not confident that you can handle it and get great results at the end. This is a common mistake that can be costly. You could end up with an exhibit that is not acceptable to represent your business and your products.

How Complicated is the Booth that you want to Create?

There are many levels of complexity when it comes to exhibition booth design. Do you want a standard booth that is square and fairly simple or are you looking to create an elaborate two story display that is massive and contains a number of interactive components. The complexity of the desired exhibit will help determine if you can DIY or not.

Is Saving Money More Important than the Best Possible Results?

If you insist on doing your own exhibition booth design and trade show graphics then you are placing a bigger importance on the cost than you are on getting the best possible results at the event where you exhibit. A professional can help ensure exceptional quality, appeal, and function.

Have you ever attempted DIY exhibition booth design? If so, how did it turn out?

Dashing Diva Trade Show Exhibit with display cases. This modern and inviting exhibit was designed and built by the Design Factory.

Selecting the Best Trade Show Display Cases

Choosing the right trade show display cases for your exhibit booth and product placement is crucial so that you can show off your products in the best possible light. There are many different considerations and each situation is different and unique. You may have to do some comparisons in order to come to the best decision for these display items.

You could simply order the first cases that you see, and reason that your products will be displayed so it does not make a difference. You will go to a lot of time and expense to exhibit at an event though, and you want to get the most out of this investment. That means understanding all of your options for each aspect and then making informed choices.

Do the Trade Show Display Cases Provide Enough Room for Your Products?

You will find trade show display cases in all possible sizes and configurations, and some may hold a lot more than others may. Shelving needs to be wide enough and tall enough to allow your products to be seen in full view. If there is not enough room for the products that you want to display, your cases could look crowded and unprofessional as a result.

Limiting the amount of products displayed can work to your advantage. Giving too many choices can confuse potential buyers and result in indecision.

The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score.

Source: Harvard Business Review

Eye Level Product Placement is a Wise Choice

When it comes to product placement, eye level is ideal in most situations although this is not always true. Look at where your products will be when you choose the desired trade show display cases, and take a step back to view the overall effect with a critical eye. If your products are low to the ground visitors may not even notice them.

Will the Cases Allow Display Signs?

Do you Want Open or Closed Case Style?

When it comes to trade show display cases there are styles that are open and models that are closed. If you are concerned about theft but you do not want to remove your products each night then a case with a clear glass front and sliding panels which lock may be ideal for your booth area.

An open booth is more accessible, and there are no panels to interfere with the view of your products. This can be as simple as a case that offers open shelves that are standard in size or appearance. You can also go all out and have cases designed that meet your exact specifications and preferences.

How well do the Items Fit With Your Overall Booth Appearance?

Consider how well the trade show display cases that you are considering will fit with the overall appearance of your exhibit booth and other display items. As well as being functional and giving you a space for product placement these items should be an extension of your exhibit, and their overall appearance needs to complement your booth.

The overall design needs to be one that complements your company and that allows you to showcase your products in a very positive light, otherwise your time and effort will be wasted.

From our article, 5 Things You Should Look For With Conference Booth Displays. Read the complete article here.

Are the Cases Too Large or Too Small for Your Floor Area?

Think about the floor size that you have available, and then evaluate the size of the trade show display cases that you want to use. You may find that these items take up too much room, or you could decide that they are not large enough for the space that you need to fill. You want a display that is impressive and looks complete without being crowded.

These are just some of the factors that can influence your decision on how to display your products and make them stand out, there are others as well. What trade show display cases do you use when you exhibit and why did you make this choice?

Using interactive exhibit booths can be a great way to attract attention to your floor area and get people to stop by your displays. There are many reasons to include one or more interactive components to your trade show exhibits. These elements will give traffic a more favorable impression of your company and your products in a number of ways.

Interactive Exhibit Booth created by the Design Factory for Video Gaming Technologies

1. Interactive Exhibit Booths Show Your Company is Cutting Edge

When you choose to use interactive exhibit booths this shows that your company is cutting edge and stays on top of the latest technology and innovations in the industry. You want to give a modern image to potential customers and this type of technology can help you do this quickly and effectively.

Without the use of modern technology and interactive features, your booth and displays may seem old fashioned or outdated and these are not usually things you want associated with your brand or your products.

2. Interactive Trade Show Exhibits have more Appeal

When you use trade show exhibits that are interactive, your area will be more appealing to visitors. These elements can add a sense of excitement and adventure that is often missing on the trade show floor. When you appeal to visitors and provide interactive entertainment you make them want to stop by your display and find out what you are offering.

3. Engage the Senses of Your Visitors

Engagement is the key to success at trade shows, and interactive exhibit booths will engage those in attendance much more effectively than a boring display that is static and does not interact with the individual in any way. You should try to engage as many senses as you can so that people remember you and know who to call when they need your products and services.

4. Don’t Just Say it, Show How Your Products can Help Consumers

Using interactive exhibit booths in order to show how your products can help consumers is much better than simply saying the benefits. Providing demos of your products at your trade show exhibits will help customers see and feel what they will get from your company. When visitors see what your products can do, they will be impressed and more likely to make a purchase.

The Nightclub and Bar Convention and Trade Show, in Las Vegas, includes many product demonstrations. Trade Show News Network named this event one of the “Top 25 Fastest-Growing Trade Shows.”

5. Use Personal Stories to Connect with People Attending the Event

6. Make Your Booth Stand Out on the Floor

Some of the best displays and trade show exhibits on the floor will be interactive exhibit booths, and you can make your area really stand out from your competitors. This type of display is usually a little more expensive to use but the additional cost may be more than recovered with higher product sales and better brand exposure.

One of the most exciting and appealing exhibit ideas for automotive trade shows is to .add interactive games with auto themes. Racing games, driving simulators, and other vehicle-based games that are interactive can make your booth an instant hot spot for visitors.

Read more from our article 7 Terrific Exhibit Ideas for Automotive Trade Shows here.

The last thing that you want is for your booth to be ignored, or to have it fade into the background among all the other displays. Adding one or more interactive components can boost the attention that your company gets during the event, and your visitors are more likely to spend longer at your display before moving on to others.

7. Use Interesting Activities to Draw Crowds

When you have interactive exhibit booths you can use interesting activities to draw larger crowds, and in some cases your display area will be the highlight of the show floor. When you attract a larger crowd this can multiply exponentially. As people see the crowd at your booth grow, they will want to stop by to see what is going on.

What type of interactive exhibit booths have you used? Did you get great results from this type of display or spend money without getting a good return instead?

The Design Factory is the trade show exhibit builder for this custom, modern exhibit for Holsag Canada.

1. Which trade show exhibit builder has considerable experience in this industry?

You want a person or company that has a considerable amount of experience in this area so that you get exceptional results and exhibits that are attractive and highly appealing. Ask how long they have been in business, how many displays and booths they handle each year, and how many repeat customers they have so you get an idea of whether the business is well qualified.

2. Will the builder help with booth design aspects?

Some companies that specialize in building exhibits do not handle any aspect of design; they simply take your specifications and then create what you have imagined. Others will offer a complete range of services to cover every aspect of the design and creation of your displays and exhibit components so everything is handled for you.

3. Who will actually build your display?

A common misconception is that the trade show exhibit builder you hire will always be the one who builds your displays, but this is not always true. Some of the businesses in this industry may contract the work out to subcontractors, and you could end up with someone you have never interviewed or compared working on your project.

4. Can the company provide references?

Any trade show exhibit builder who cannot provide references for the services that you want should be eliminated from consideration. If you want booth design, then make sure that you get references for this service, not ones that talk about building skills or unrelated aspects of the project. Verify the references before you finally hire the company.

5. Does the company have a website?

Any reputable trade show exhibit builder will have a website that you can visit and check out. If this is not the case then the company is probably not the best choice. Creating a website shows that the builder is not just in the business for a short time, they plan to stick around enough to invest in a website for potential customers to view.

6. Does the trade show exhibit builder have a portfolio?

If you are interested in booth design services then pay close attention to the portfolio that the business provides. This will help you see what the company has done in the past and will give you an idea of whether they can deliver on the exhibits that you want created.

Take a look at a few of the trade show exhibits created and built by the Design Factory here.

7. What time line is involved for your displays?

Even the best trade show exhibit builder may be the wrong choice if they cannot deliver by the deadline that you have. You should start talking to builders as soon as you realize that you will be exhibiting at an event, usually six months to a year minimum before the event will be held. This will ensure that you have plenty of time and your exhibits will be completed when you need them.

8. Is the price within your budget and includes shipping and other costs?

Look at the cost for the booth design or other services and determine whether the price will fit in your budget or if it is too much. Avoid going with the lowest cost without looking at all of the other important factors as well. Going cheap could cost you dearly in the end if you end up with a poor quality booth or little appeal to the visitors.

Don’t forget shipping and transportation to the trade show venue…and who will set up the exhibit? These are important things to know and can add on considerably to your final cost.

Oversized or heavy displays can be very expensive to ship to the trade show, and may also require that you hire expo personnel to bring them into the exhibit hall and help you set them up.

Source: StreetDirectory.com

9.  How much time will the builder spend going over everything?

When you hire a trade show exhibit builder they will need to take some time with you to understand what you are looking for and get a basic idea of your company and product goals. If a potential business is only willing to spend a few minutes on this then you will not usually get the best possible results.

10. Does the trade show exhibit builder have a brick and mortar location?

As mentioned in #3 here, some companies merely sub-contract out the work to build exhibits. Some of these businesses do not even have a brick and mortar location. Don’t assume just because a trade show exhibit company has a pretty website and looks official that they are a full-fledged business.

Be sure you are working with the actual trade show exhibit builder that will design and construct your exhibit. If possible, ask to schedule an on-site meeting to find out just what sort of business you will be dealing with.

What do you evaluate before you choose a trade show exhibit builder and why?