Do you know how to set up a trade show booth? Chances are if this is one of your first exhibits then there is a lot you are not familiar with or knowledgeable about. There are many common mistakes that can be costly if you make them, and some ways to create a fantastic display even if you are on a smaller budget.
Having a remarkable trade show booth is one element that can help you reach your goals.
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Exhibit booths will either help your company be more successful and help you generate leads and additional sales or they will flop and be a waste of your time and money instead. If your area is just thrown together or all of the components are not set up perfectly then you may not get the results that you are hoping for and you could leave the event disappointed.
Learning How to Set Up a Trade Show Booth
There are a number of ways that you can learn how to set up a trade show booth. There are videos online that may offer step-by-step instructions, and you will also find checklists, articles, and technical advice on this subject as well. If you do not know how to start this process, you can also hire a professional to do it for you instead.
The Location of Your Exhibit Booths
One consideration when setting up exhibit booths is the floor location that you have. Ideally, you will be easily accessible from everywhere, but you do not want to be next to a large organization that has many spaces together and that will be holding meetings, demonstrations, or other events during the show. You could find people from their booth crowding your area.
Make Sure You Keep an Eye on Your Budget
Understanding how to set up a trade show booth is not really helpful if you cannot stick within your budget because you could set up the best display but end up in the red anyway because you spent too much trying to impress visitors at the venue. Look at changes that are cost effective while also boosting the appeal of your display.
Professional Set up Assistance is Available
If you do not have a clue about how to set up a trade show booth then you may want to opt for professional help if you can afford this. There are professionals who can complete the set up process fairly quickly and ensure that everything is put together properly. This is an additional cost but if you are inexperienced with exhibit booths then this may be the right choice.
If you insist on doing your own exhibition booth design and trade show graphics then you are placing a bigger importance on the cost than you are on getting the best possible results at the event where you exhibit.
From our article, DIY Exhibition Booth Design: Money Saving or a Mistake? Click here to read the entire article.
Turnkey Booth Solutions can be a Terrific Option
Figuring out how to set up a trade show booth can be a time consuming and frustrating process, and turnkey solutions can eliminate these factors completely. All you have to do is show up and start your marketing and sales efforts, the turnkey specialist will handle everything else for you. This can be very convenient and it is a popular option for many companies.
Make Sure you Have the Needed Tools on Hand
If you do know how to set up a trade show booth then you realize that most exhibit booths require some tools for assembly. If you choose to go without professional help or turnkey solutions then you will need to have all of the tools necessary to put the components together safely and properly.
Need a checklist for exhibiting at trade shows? Click here to read our article, Exhibiting at Trade Shows is Easy with this Checklist.
Many experienced vendors and exhibitors keep a small tool box with them so that they have the basic hand tools that may be needed. A hammer, a straight and a Philips screwdriver, pliers, duct tape, and other basic necessities should be kept together so that you can set up your displays without having to hunt down tools that you are missing.
Look at What Your Competition is Doing
Whether you know how to set up a trade show booth or you are a newbie at this, it is a good idea to take a walk around the floor before you start. Check out what your competitors are doing so that you do not use the same things. You want your exhibits to stand out and be unique, and checking out the other booths can help you accomplish this.
Do you know how to set up a trade show booth or do you leave this to the professionals? Why?