Albert Einstein once said, “Anyone who has never made a mistake has never tried anything new.” Quite true, but when it is time to set up exhibit booths, it is much easier to avoid the mistakes and get it done right the first time.
13 Mistakes to avoid when you plan and set up Exhibit Booths
1. Before you prepare to set up exhibit booths you need to think about who will be doing the work. If you are not experienced with the set up process then you may want to hire someone to do this for you. Professionals who handle this type of work can usually do the job much faster because it is what they do all of the time. You may save time and money by paying a professional.
2. Remember that the cost of your trade show design is only part of the price that you will pay. It is common to find that a $900 display ends up costing three or four times this much if you are not careful. Calculate any add on costs into your budget before you hit the show floor and start to set up so that you do not end up spending too much or going over budget.
3. Find out whether other show vendors can pass out materials outside of their display area before you set up exhibit booths, or even plan on attending an event. Some shows allow vendors to pass out materials anywhere on the floor, and competitors may use this to try and pass their materials out right in front of your booths.
4. Keep your exhibit neat and tidy and avoid clutter. Having too many displays and not enough room to maneuver through your booth should always be considered when you set up exhibit booths. If necessary, cut down on the amount of products you display. Choose the most important and really show them off.
Having a cluttered booth or placing restrictions on customers and how they handle your product is a sure way to push them away.
5. Always review the show floor layout before you plan to set up exhibit booths. You should do this before you even reserve the floor location that will be used. This will help you determine whether you are on the end of the aisle along a main walkway or off in the corner where you could be hidden from view.
6. Look at the floor plan carefully to decide where the main areas of traffic will be, and then try to get space along this route to set up exhibit booths. If seminars or panels will be held during the show, see if your booth location will be along the route used to attend these events. You could get a boost in traffic as a result.
Space selection is an important part of trade show planning, because the right space and floor location can make a big difference on the outcome. At some events, space can fill up quickly so reserve the ideal space as soon as you can.
Source: The Design Factory article, 15 Things you need to know about Trade Show Planning. Click here to read the complete article.
7. Have your trade show design ready well before the event is supposed to start. If you already have all of the components and displays needed and they are still in great shape then you do not need as much time to prepare. However, if you want a display built or you need printing, you should start planning months in advance and not wait until a few weeks before the event to start.
8. Try to avoid reserving a space to set up exhibit booths next to a large organization that has a block of spaces all together. This usually means that all of the spaces will be used for one exhibit, and you could find crowds for your neighbor blocking your traffic and making it hard to get to your booth.
9. Make sure to include some interactive elements in your trade show design. This will give you an edge over booths that are static and do not contain components that interact with your visitors.
Using interactive exhibit booths in order to show how your products can help consumers is much better than simply saying the benefits.
Read our complete article here about interactive exhibit booths.
10. Try to avoid any areas with a PA system that will be used by vendors when you set up exhibit booths. This can make it hard to talk to your visitors if the PA is in use.
11. Once you choose the best trade show design it can be a good idea to try to get a location along the outside edge of the floor if you have a smaller budget. These spaces tend to be less expensive, and most of the biggest companies will be in the middle of things.
12. When you get ready to set up exhibit booths always make sure that there are one or two people in the booth at all times during the hours that the show is open. Theft has become a big problem, even at the most influential trade shows, and keeping people in your booth can prevent this.
13. Always have a box with all the tools and items needed to set up exhibit booth components and displays. The tools and other assorted items that you need will depend on your trade show design, but this kit will come in handy during the process of setting up if you do this without professional help.
What mistakes have you made when you attempted to set up exhibit booths in the past and how could these be avoided?