Designing unique trade show booths can be a great way to get attention for your company and help your business and products really shine on the event floor. There are many ideas that can help you get creative and ensure that your displays are appealing and engaging on a personal level, so no one will mistake you for your competition.

A Dozen Ideas for Unique Trade Show Booths

1. One way to get unique trade show booths that really stand out is to offer something healthy and delicious. Many exhibitors may offer candy but few may offer bags of dried fruit, trail mix, or something else that provides energy and promotes good health at the same time. Get creative with the snacks that you provide and you may be surprised at how much traffic you get.

2. Add an unusual component to your exhibit booth that no one else has. This may be an unusual shape to your display items or overall exhibit. It can be the latest and most advanced technology that no one else has yet, or something else that is so unusual that it acts as a hook to engage the curiosity of the visitors and draws them to you.

3. Include innovative video panels and displays to create unique trade show booths that have never been seen before. These panels can be very thin and lightweight so they can be placed almost anywhere. A wall of video panels can give your products and company a larger than life appeal that visitors will gravitate towards.

Video monitors or televisions, tablets and smart phones to capture leads, LED lighting, and digital signage are popular types of technology to consider for your exhibit design.

Source: Marcus Garcia of the Design Factory

4. Your products are unique, and your exhibit booth should be too. Let visitors take advantage of a demo that allows them to use your products and see the benefits that you offer firsthand. This will help you show what your company can do for consumers and it will set your booth apart from everyone else on the event floor.

5. Some of the best and most unique trade show booths are also those which excel at simplicity. If you try to add too many messages and graphics all you may do is confuse the visitor about what you do and what your company offers them. It is better to choose between one and three messages that actually convey what you are trying to get across.

6. Add some unusual and unexpected things in your exhibit booth. Flowers, newspaper articles about your company or product that have been framed, and other little touches that are not expected at a typical trade show can help you stand out above the rest of the exhibitors and show why you are a company that should be considered.

7. Add some brightness for unique trade show booths that are irresistible. You can use balloons, posters and displays with colorful graphics, and other details to add color to your area. Have staff wear shirts with colorful company logos instead of the usual black and white uniform that most companies have for their booth staff.

8. Touch screen tabletop displays can be a great addition to any exhibit booth. Visitors can engage with these screens and the interactive features will amuse and entertain. Just make sure that you still have plenty of room for traffic flow and that the location of these screens does not cause a traffic back up at your exhibit.

Using interactive exhibit booths in order to show how your products can help consumers is much better than simply saying the benefits.

From our article, 7 Reasons to Use Interactive Exhibit Booths at Trade Shows. Click here to read more.

9. Unique trade show booths have something that no one else offers. Think about what your targeted population wants or needs and then find a way to address this that is original and highly creative. If the show is for the gaming industry then use poker chips or cards with your company information on them to hand out.

10. Stock your exhibit booth with giveaway items that are actually useful instead of small trinkets that will be quickly tossed away. A pen and notepad with your logo and website will be used, and the recipient will remember your company. Try giving away small picture frames and add a photo booth kiosk to your area for a souvenir that everyone will love.

11. One idea for unique trade show booths is to hold a trivia contest about your company history, with prizes that people will want to win. Have staff ask attendees specific questions, and when they answer correctly have them come to your booth to get a prize. If you include several levels then the top prize can be something that is fairly expensive and attention grabbing.

12. Some of the most unique trade show booths are highly interactive and entertaining. If you sell cosmetics then offer visitors a quick makeover. If your products are for the video game industry then have samples that can be handled and used. Think about an unusual aspect with your products or services, and then transform this into something fun and exciting.

What have you done in the past to get unique trade show booths and how did it work?

Dashing Diva Trade Show Exhibit with display cases. This modern and inviting exhibit was designed and built by the Design Factory.

Selecting the Best Trade Show Display Cases

Choosing the right trade show display cases for your exhibit booth and product placement is crucial so that you can show off your products in the best possible light. There are many different considerations and each situation is different and unique. You may have to do some comparisons in order to come to the best decision for these display items.

You could simply order the first cases that you see, and reason that your products will be displayed so it does not make a difference. You will go to a lot of time and expense to exhibit at an event though, and you want to get the most out of this investment. That means understanding all of your options for each aspect and then making informed choices.

Do the Trade Show Display Cases Provide Enough Room for Your Products?

You will find trade show display cases in all possible sizes and configurations, and some may hold a lot more than others may. Shelving needs to be wide enough and tall enough to allow your products to be seen in full view. If there is not enough room for the products that you want to display, your cases could look crowded and unprofessional as a result.

Limiting the amount of products displayed can work to your advantage. Giving too many choices can confuse potential buyers and result in indecision.

The easier a brand makes the purchase-decision journey, the higher its decision-simplicity score.

Source: Harvard Business Review

Eye Level Product Placement is a Wise Choice

When it comes to product placement, eye level is ideal in most situations although this is not always true. Look at where your products will be when you choose the desired trade show display cases, and take a step back to view the overall effect with a critical eye. If your products are low to the ground visitors may not even notice them.

Will the Cases Allow Display Signs?

Do you Want Open or Closed Case Style?

When it comes to trade show display cases there are styles that are open and models that are closed. If you are concerned about theft but you do not want to remove your products each night then a case with a clear glass front and sliding panels which lock may be ideal for your booth area.

An open booth is more accessible, and there are no panels to interfere with the view of your products. This can be as simple as a case that offers open shelves that are standard in size or appearance. You can also go all out and have cases designed that meet your exact specifications and preferences.

How well do the Items Fit With Your Overall Booth Appearance?

Consider how well the trade show display cases that you are considering will fit with the overall appearance of your exhibit booth and other display items. As well as being functional and giving you a space for product placement these items should be an extension of your exhibit, and their overall appearance needs to complement your booth.

The overall design needs to be one that complements your company and that allows you to showcase your products in a very positive light, otherwise your time and effort will be wasted.

From our article, 5 Things You Should Look For With Conference Booth Displays. Read the complete article here.

Are the Cases Too Large or Too Small for Your Floor Area?

Think about the floor size that you have available, and then evaluate the size of the trade show display cases that you want to use. You may find that these items take up too much room, or you could decide that they are not large enough for the space that you need to fill. You want a display that is impressive and looks complete without being crowded.

These are just some of the factors that can influence your decision on how to display your products and make them stand out, there are others as well. What trade show display cases do you use when you exhibit and why did you make this choice?

Before you make the final decision about renting a trade show exhibit, you need to have all the facts and know the answers to some important questions.

10 Important things to know about Trade Show Rental Exhibits

1. How Often Will You Need Trade Show Rental Exhibits?

If you exhibit at shows on a frequent basis then trade show rental exhibits may not be the best choice. In this situation, you would probably be better off buying the components and displays that you use because the rental fees would add up to more than the purchase price over time. Decide how many shows it would take of renting to equal the purchase price.

2. Do You Want a Standard Exhibit Booth or Something Unique and Original?

If you are a smaller company and you just want a standard booth, then renting could be a good move. If you are looking for something that is unique and original, something that no competitor will have because it is customized just for your business, then a rental may not be the right move in this situation.

However, be sure to check with your trade show exhibit company first. You might be surprised at what all you can rent and how unique and creative trade show rental exhibits can be.

3. What Budget do you have to Work With?

One of the biggest advantages of trade show rental exhibits is that you only pay for the time that you need the display. This can be far less expensive than buying a comparable exhibit. If you are on a smaller budget or you are not willing to spend a lot because the show prospects are smaller than renting could be the best pick.

4. How Large Will Your Exhibit Be?

If you want a typical sized exhibit booth then you may find plenty of rentals that fit the bill. If you plan on covering three booth spaces with a massive two story exhibit that towers over all the other displays then you will probably not be able to find a suitable rental and you will probably have to have this custom built for your specifications.

If everyone is going big this year at the convention, try going small. Many people are overwhelmed at a booth that looks like a cathedral; they feel lost and unimportant.

Source: Steve Olenski at Forbes.com

5. Are You Willing to Store the Exhibit Pieces in Between Shows?

One of the popular benefits with trade show rental exhibits is that you do not have to worry about storage in between shows, or the storage fees that owning the same components will involve. Make sure that you consider the storage aspects before you finally decide to buy an exhibit instead of renting it.

Also, consider the transportation fees involved in transporting the exhibit from the convention hall back to your storage location. Hefty charges for storage and transportation can add up quickly.

6. Do You Want a Turnkey Exhibit?

7.   Who Will Set Up and Tear Down?

One reason to use trade show rental exhibits instead of purchasing the exact same things is the hassle of setting everything up before the show opens, and then tearing everything down once the event has ended. In many cases, the rental company you choose will handle this for you.

If you are not experienced with the set up process then you may want to hire someone to do this for you.

From our article, A Baker’s Dozen Mistakes to Avoid when you Set Up Exhibit Booths. Click here to read the entire article.

8. Can You Get the Color Combinations that You Envision?

If you have specific color combinations in mind and you wait until late in the game to start contacting rental businesses then you may find you are out of luck. You can come up with a plan B for color combinations, or you can try to buy the exhibit that you want and then hope it is finished in time.

Plan ahead and talk to your trade show exhibit company. Many large companies can use your specific branding colors in their rentals.

9. Are Your Older Displays Worn or Outdated?

If you have a previously purchased exhibit booth is it still in good condition or has it become outdated and worn over time? If you need something new then you can always try out a rental to make sure that you want to keep the same components.

10. Are You Interested in Changing Things Up?

When you use trade show rental exhibits you have the opportunity to change things up for every show. If you buy then you will want to get the maximum use out of these items before replacing them.

Do you use trade show rental exhibits? Why or why not?

Beginner Trade Show Exhibitor Tips

1. As a trade show exhibitor, one of the biggest mistakes that you can make is not giving yourself plenty of time to plan and prepare before the event start date. On average, you should spend between 12 months and 18 months getting ready to exhibit at an event, and this will help you make sure that everything is covered and your exhibit is a success.

2. Before you start setting up exhibit booths, you should prepare your staff properly. Come up with several questions that will engage your traffic, and make sure any show staff knows the questions and answers. These questions should be open ended and stimulating.

3. Set goals for the trade show that can be measured and analyzed. This will help you evaluate which elements were successful and which elements should be changed up so that you get better results in the future. If you do not measure the right metrics then you cannot determine which factors should be changed.

4. As a trade show exhibitor you want to attract visitors, generate leads, improve your brand and product recognition, and boost sales. In order to do this everyone on your staff must be on point. If you have employees who are dead weight then either send them home or put them out on the floor to get information rather than in the booth.

5. When you are in your exhibit booth follow the rule of 80/20. Spend 80% of the time listening to visitors and 20% of the time answering questions and talking. Share your enthusiasm for your company and products when you are doing the talking during the 20%.

6. Before you decide on an event as a trade show exhibitor and commit your resources do your homework. Research the event possibilities and evaluate what each show can offer your company and bottom line. This will help you decide on the right shows and help you get better results.

8. Try to engage all of the senses of your visitors. Use displays and elements that are appealing to look at, and if possible fill your area with enticing smells. You can also add sounds, tastes, and textures in order to make your area more engaging and appealing to show attendees.

9. Once you have your exhibit booths designed or rented it is time to start promoting the show and this should be done at least four to six weeks before the event starts. A direct mail campaign, email marketing and reminder notices, and even social media can help you spread buzz about the event and your participation.

Send a direct mail piece or email to your current clients and leads, informing them about the trade show and giving your booth number.

Source: Millennium Marketing Solutions

10. When you attend an event as a trade show exhibitor it is important that your main message is clear, concise, and to the point. Your message is not the place to ramble, the best messages for marketing are usually only one to two sentences long but they are very powerful in spite of this.

11. Before you can be a successful trade show exhibitor you need to pick your booth location, and this is not as simple and easy as it seems. The location that you have on the event floor can make or break your marketing objectives for the show, so do your homework and choose the floor location wisely.

12. Arrange for any necessary travel accommodations, and for transporting and shipping your exhibit booths, as early as possible. If you wait until the last few weeks before the show starts, you will usually pay more, and you could end up missing items that you need to exhibit.

For first time exhibitors renting a trade show exhibit is often the best bet. You don’t have to worry about shipping or storage and you can see if the exhibit design you have chosen was the best possible selection.

13. One of the most common problems you can have as a trade show exhibitor is running short on your promotional items and printed marketing materials. It is recommended that you order printing early, preferably as soon as you make a decision to exhibit.

14. Staffing your exhibit booths is critical, but not just any staff will do. Make sure each booth employee is well trained and fully prepared, and ensure that you have adequate staff to cover breaks and handle the booth during the busiest traffic flow times.

When you interview exhibit staff or look for trade show models search for those who are quick learners, so that they can retain key messages and important facts about your company, products, and services and pass these on to visitors.

Source: 5 Things to Look for When Hiring Trade Show Models and Exhibit Staff. Read more of the article here.

15. To be successful as a trade show exhibitor you need to make your booth unique and appealing, making it one of the first places that show visitors want to stop.

Let the Design Factory be your Guide

Being a beginner trade show exhibitor doesn’t have to be a pain in the neck. These tips will have you on your way to a successful event. If you need more guidance, call the Design Factory today. The experienced professionals are waiting to help and create a trade show exhibit that wows the masses.

What trade show exhibitor tips have you taken advantage of in the past and how well did these tips work for you?

Trade Show Press Releases | 10 Tips for Success

1. Include All Press Releases in Your Press Kit

Your press kit should always include the latest trade show press releases for your company and products. A copy should also be given to the individual who is handling all of the publicity and marketing for the show, and to any industry publications and writers that are covering the event for the industry that you are in.

2. Don’t Forget About Electronic Methods

Simply sending out a single press release and then relying on the displays at your exhibit booth may not be enough to attract the traffic that you want. Make sure that you include an online press release in your to do list to ensure that you cover all of the communication channels and use social media to promote the event.

Click here to read our article Tips for Social Media at Trade Shows to Boost Marketing Opportunities.

A good news release distribution service will syndicate your news on relevant publisher sites, and it will also attract readers through search…

Source: Copyblogger.com

3. Make Sure to Include Radio, Newspapers, and TV Stations on the List of Recipients

Trade show press releases should be sent to local newspapers, radio stations, and even television stations if appropriate. Make sure that your release is relevant to the event and your company, and that it is also something that will interest the readers. Send every possible publicity outlet one of your press releases.

4. Utilize a Human Interest Angle

When you create trade show press releases and marketing materials for your exhibit booth make sure to use a human interest slant on the news that you are sending out. Appeal to human emotion and need in the story being covered by the PR material and keep the tone professional. Make the PR material the highest quality and also informative while being human.

5. Make Sure Your Material is Newsworthy

Sending out trade show press releases means releasing news about your company, products, or activities at an event that is interesting enough to be newsworthy. You may want to introduce a new product or service, or hold an activity that will make people want to know about what is happening.

You should never use a press release in place of an advertisement for your product, service, or organization

Source: ACB.org

6. Spend a Little More for Distinctive Press Kit Folders

When you send out your trade show press releases, and place these marketing materials at your exhibit booth, make sure that you spend a little more on distinctive presentation folders. Going cheap in this area could cause your press release to fade into the background among the competition.

7. Discuss What Your Company is About

When you design your trade show press releases make sure to discuss what your company or products are about in the content. This will ensure that everyone who reads the press release clearly understands who you are, what you do, and what your company offers them. When these elements are combined with a current newsworthy event your results will be much better.

8. Include Product Information for Items that will be Displayed at the Show

The trade show press releases that you create can be a perfect way to introduce your products at your exhibit booth during the event. Let everyone know what you will be keeping in stock at your booth. This will generate interest and engage people who read the press release. This will usually mean a better turn out at your exhibit and higher sales as a result.

9. Unveil a New Product to Grab the Attention of the Press

Trade show press releases can be the perfect launch vehicle for a new product that you will be offering the public during the event. When you unveil new products people want to see what you are offering and what these products can do for them. Include demonstration times if possible so visitors know the best time to visit your booth.

News releases about a product that has been around awhile without substantial change or “new news” can only negatively affect your credibility.

Source: Thomasnet News

10. Make Sure to Include Booth Location Information

If you fail to give your company name and your booth location people who read your trade show press releases may not realize where to find your exhibit booth at the event. Make it as easy as possible for visitors to locate you once the show or convention has started by telling them where you are on the floor.

Using these tips and information for trade show press releases are a great way to get the word out about your trade show or exhibit booth. Always plan ahead and make the most out of your marketing efforts.

How do you make your trade show press releases engaging and effective?

Taking advantage of the benefits of social media at trade shows can help you boost your marketing results and sales. This technology can be integrated into exhibit booths without a lot of cost or complex technical requirements. You may be very surprised at the traffic and results that you get from an event when you include social media.

It is important to remember that your social media presence reflects on your company and products. There are some tips that can help you and your business when you use social media in any environment.

Keep it professional. If you feel the need to share personal information or family photos then do this on a personal page and profile. Only use your business profiles and company social media accounts for professional use.

Engage people who contact you through social media sites and applications. Try to determine what these individuals are looking for so you can provide it. If you are a company that offers organic dog treats then add some information about these animals or provide owners with helpful tips on keeping their pets happy and healthy.

Think twice before connecting your social media profiles and accounts with others. Always use due diligence and make sure that any business or person you link to with social media is appropriate.

Up to Date Profiles are Crucial for Social Media at Trade Shows

If you want to use social media at trade shows make sure that all of your social media profiles are up to date. If you direct consumers or visitors to a page or account that has not been updated or posted to in six months or more this makes you look unprofessional and it can hurt your company and your business reputation.

Make Sure People Can Find You on Social Media

Utilizing social media at trade shows can give you exceptional results at your exhibit booth, but only if you have put in the time and effort necessary. Establish a strong social media presence well in advance of any event. This will give you more credibility to consumers, and will make people more likely to find you when they search.

Generate Buzz about Your Exhibit Booth Before the Event Even Starts

You can get people talking about your exhibit booth at a scheduled event long before the event starts. This can be a key to success when you use social media at trade shows, because you will get people talking, engage them, and generate buzz that will build until the start of the show. This pre-show buzz is critical and it will bring people in so that they can see what you are up to.

If the Event Has No Official Hashtag Then Create Your Own

Part of social media at trade shows is hashtags. Many larger events will have an official hashtag that you can use for Twitter, but this is not always the case. If there is no official hashtag for the trade show then get creative and make up one that is appropriate and highly relevant.

For businesses, industry events like trade shows, conferences and meetings are an opportunity to talk in real time. Incorporate a hashtag specific to the event to join or influence the conversation.

Source: Twitter Business

Use More Than One Type of Social Media

Mix it up, using a number of social media applications and sites to get the word out about your next event. Some people prefer one type of social media while some prefer another. When you use more than one type of social media, you increase your chances of engaging consumers on a larger scale.

During the trade show, contact your best prospects using Twitter and LinkedIn to encourage them to visit your booth.

Source: Scott Monty

Real Time Sharing on Social Media Can be Invaluable

Social media at trade shows allows you to offer real time sharing from your exhibit booth. Those who cannot attend can still feel like they are part of the show, and they can stay updated about what is going on right now.

Social Media Offers One on One Marketing Opportunities and Strategies

One of the biggest advantages with social media at trade shows is that your company and exhibit booth can use one on one strategies and marketing opportunities to improve your brand recognition and your sales. This is only true with careful planning though.

Do you take advantage of social media at trade shows, and which social media applications do you use to connect with consumers?

What are the secrets about trade show attendees?

The second big secret is that your exhibit booth only has seconds in order to attract and impress visitors at the event. If you do not do grab their attention at first glance then the attendee will most likely move on to a competitor instead.

Another pet peeve for trade show attendees is having to deal with processes that are not easy to use and convenient. If it is complicated, you can assume many will not complete the steps needed and you will lose a potential new client or buyer.

If you want a possible client to remember your company and products, or any other important information, then this will need to be repeated a number of times in order for the details to stick. Attendees want recognition and this needs to be provided as early as possible, before the event if that is possible in order to gain visitors and see better results.

1. Trade Show Attendees are Rarely Patient

Most trade show attendees are very impatient. With other booths to visit and other products or services to check out a majority of visitors at any event will not be willing to wait in a long line or stand around, for even a few minutes, while you try to locate something. Make it easy for them to grab promotional materials or check out your offers quickly.

2. Your Exhibit Booth must Impress in Seconds

A successful exhibit booth is one that will draw in trade show attendees and impress them within seconds. Research shows that you only have a very short time to appeal to people. If your exhibit does not do this then you are not reaching your full potential. Attendees need to be impressed if you want to get terrific results from a show.

3. User Friendly Processes are more appealing regardless of Cost

Most trade show attendees want to do as little as possible. If your processes are not user friendly then you will lose out on possible sales. If people think that there is too much work involved in order to purchase your products or arrange for services then they will go elsewhere…even if this means spending a little more money as a result.

4. Important Information must be Repeated Several Times to be Remembered

Make sure that all of your exhibit booth staff understands the importance of repeating important information to visitors. One of the secrets about trade show attendees is that they need to hear the details several times in order to retain this information in many cases.

5. Provide Recognition and do this Early On

Trade show attendees love recognition in most cases, and this needs to be provided as soon as possible so that your exhibit booth is successful. Start well before the show, contacting possible customers ahead of time. Add extras, bonuses, and other promotions to your products or services as well. This will make visitors feel recognized and they will be more receptive to your offers.

What other secrets have you learned about trade show attendees that you are willing to share?

Choosing the type of  trade show furniture for your booth at the convention begins with asking some basic questions about how you want the attendees to engage with your representatives in the booth. Beyond the matter of attractive graphics and visuals, how you use your actual space can have a big impact on the success of your exhibit booth.

How will trade show visitors interact with your exhibit booth? Things to consider:

• Do you want to draw people inside the booth space?
• Do you want to serve people across tables or counter areas at the edges of the booth?
• What types of business will you conduct in the booth?
• What types of display furniture will you need to enhance your booth?

Trade Show Furniture | Inside the Exhibit Booth or Outside?

Trade Show Furniture

If you have displays that you want people to take time to examine, you might consider designing your exhibit booth space to accommodate attendees stepping into the booth area. Placing your trade show furniture around the edges and leaving the front face open can make for an inviting booth. Letting visitors step inside will draw them out of the traffic flow and gives you the opportunity to be more interactive.

Using your space to invite people in can be a great advantage if you want people to take time to look at your displays, ask questions and get engaged. But you do have to remember that it is a show and you will not have them for long. Keep your displays at reasonable heights. Don’t make your visitors have to crouch down to look at anything. Place everything for easy viewing and handling.

However, if you are going to be selling things from your booth, you might not want to give the casual passer-by that kind of easy access to the products in your exhibit booth. If that is the case, arrange your display tables around the outer edge, and give yourself plenty of space to move about as you show off and demo your products.

Selecting the best trade show furniture to display your products can be an important factor in catching the eyes of attendees. Too much crammed together in a small space will only create a feeling of sensory overload. Instead, make sure each display has a focus and presents your wares in an attractive manner.

Selecting Convention Booth Furniture

Seating. Your booth workers will be spending long hours in the exhibit hall engaging with attendees in presenting your products. It is a wise idea to have some seating for them to rest from time to time. If there is the possibility of using the booth for short interviews and meetings during the course of the trade show, you will also need additional chairs for your visitors.

Displays. Choosing the right sort of display trade show furniture can make a big difference in your convention success. The possibilities in different forms of racks and display cases will also provide many options for showcasing your products. Placing such at the corners of your booth leaves the middle space for personal interactions.

It is important to choose the right layout for your purposes. What type of trade show furniture do you like to see in an exhibit booth?

Most tradeshows take place in a large structure with bare concrete floors or commercial grade carpeting. Tradeshow flooring can be placed over this to create the feel of a store or home right within your booth. If you are renting the exhibit booth, the flooring might be included as part of the package or it can be a very inexpensive add-on to the rental. Even if the show is being held outdoors, tradeshow flooring is still an option.

Many different types of tradeshow flooring can be used to add the finishing touch to your exhibit. Trade show carpeting can feature a low, stain-resistant weave in eye-popping colors guaranteed to match any exhibit booth. You may also choose a neutral color such as a grey, brown or beige simply to pull the entire booth together with a hint of subtlety.

Use Color in your Tradeshow Exhibit Flooring to set the Mood

Use the science of color to draw customers in and give them a subconscious boost to buy.

Reds, for instance, stimulate hunger and a zest for life; it makes sense that red hued trade show flooring or carpeting would be a great choice for a food stand or a travel agency. Yellows make people feel cheerful, orange is a color of ambition and warmth, and green is the color of harmony and nature.

Purple is the ultimate color of nobility and royalty, pink is the color we associate with femininity, while black indicates authority. Shades such as brown or tan denote stability, and white is purity.

These are important things to remember if choosing carpeting for your trade show flooring; science has proven that customers react subconsciously to color.

Hardwood Flooring for your Exhibit Booth

If carpeting isn’t your favorite choice, consider any one of the easy-to-assemble hardwood floors. These floors will give a clean wooden shine to your booth. They are easy to sweep up and maintain throughout your entire show, and the hardwood flooring will add an easy going, homelike atmosphere to your exhibit booth.

Catch their Eye with Floor Designs

Exhibit booth flooring can also come in eye-catching designs such as checkered for a truly astonishing finish to your exhibit booth. The black and white checker design brings to mind an office setting as well as automobile races and large, clean showrooms. This can be a clever way to spice up a booth and add some flair.

Padded Flooring to make it easy on those Aching Feet

Tradeshow flooring is especially important for the exhibitors who must stand on their feet for endless hours at the booth. Featuring a softer padded finish, these floors are designed to take some of the stress off tired, aching feet. Standing on bare concrete or on the minimal padding provided under a commercial grade rug is hard on exhibitors and customers alike.

If you are renting your exhibit booth, consider finishing it off with easy-to-assemble trade show flooring; form and function at your feet.

After hours of walking, people will gravitate towards exhibition booths that provide comfortable tradeshow furniture like chairs and tables. Selecting the right furnishings for your exhibit booth can be as important as the design of the exhibition itself, from your main exhibit table down to the chairs you place in the space.

Tradeshow Tables

First, think of the tradeshow table itself. It is one of the most important pieces of tradeshow furniture you can get. It should be sturdy and at waist height of the average person to encourage browsing.

Tradeshow Covers

A tradeshow cover is a great rental option; sturdy and wrinkle proof, they make an excellent backdrop for your exhibit with bright, attention-grabbing colors. Long enough to touch the ground, they form a storage space for extra pamphlets and equipment under the table. These are available for rental or purchase; a purchased cover can be modified to include your logo.

Literature Racks

Next, consider the literature racks. They should be alongside the main aisle so that your customers can easily grab a brochure or pamphlet. They should be full of brightly-colored literature to grab the eye, but not overstuffed to the point that removing a pamphlet is difficult for the casual passerby.

Tradeshow Chairs

Now, the next pieces of tradeshow furniture that can be placed in your exhibit booth are chairs. They should be inviting and comfortable in colors to accentuate your logo, table cover and tradeshow flooring. They must be in good condition to encourage people to sit in them; if they are ragged and stained or appear weak and ready to break the customers will move on to the next exhibit.

It is a good idea to have chairs that are all the same design, although alternating colors is a good way to attract the customer’s eye. If you are planning to move the exhibit and all the tradeshow furniture with it, these chairs also need to be lightweight, portable and easily stored.

Stackable classic chairs like the Delta or the Jacobson add a feeling of professionalism while the Leslie or Halle chair models add a touch of whimsy and an almost futuristic feel. Chairs like the Studio or Saturn models invite people to sit in them because of their odd yet appealing design.

Adding barstool chairs with a tall table is also an inviting scene and you will find customers gravitating towards your exhibit if you put this seating in plain sight.

Tradeshow Design, It’s the Little Touches that Count

Tradeshow furniture choices can also involve a series of smaller tables and seats set further back in the exhibit, drawing people inside to look. A few potted plants and even a lamp in the corner can turn your ordinary exhibit booth into a nice, relaxing oasis for browsers and a good chance for you to make a sale. Be careful not to make it too cluttered, and be sure your logo is still in plain sight.

Some companies will offer rental tradeshow furniture while others sell it inexpensively to businesses that do many shows. Whatever the main design of your exhibit booth is, you will find tradeshow furniture to complete the look.