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Making the right furniture choice takes a bit of knowledge and forethought. Our tips will help make your decision an easy one.

10 Tips for Furniture Rentals for Trade Shows

1. Choose your furniture rentals for trade shows with your overall trade show booth design in mind. You want to choose pieces that keep traffic flowing. Both the appearance and branding of your booth needs to be consistent. Consider each item in terms of how it will improve the function and appearance of your area, and how well it fits with all of the other components.

2. Think about the furniture that you will use before you even start the trade show booth design. Do some research online and see what is available, so that you know what your choices are and an approximate cost for your exhibit furniture needs.

Types of furniture rentals for trade shows include:

• Chairs
• Barstools
• Café tables
• Bar tables and bars
• LED pedestals
• Conference and office chairs
• Conference tables
• Lounge seating
• Occasional tables
• Shelves
• Lamps

3. Set a budget before you start looking at furniture rentals for trade shows. This will help you make adjustments if necessary so that you do not exceed your budget, while allowing you to make your area extremely attractive and appealing to your visitors.

Don’t be penny wise and pound foolish when it comes to your show budget.

Source: TradeShowInstitute.com under Creative Commons License: Attribution

4. Use the same colors with the furniture that you do with your trade show booth design concept. This will provide consistency and ensure that each piece of furniture fits well with the overall feel of the area.

5. Comfort can be a top priority when it comes to furniture rentals for trade shows. Think about how each piece will be used, and evaluate how comfortable it will be. If you have chairs that are hard and uncomfortable then visitors may not want to stay at your booth long enough to provide contact information or discuss their specific needs.

6. Decide whether standard furniture rentals for trade shows are okay or whether you should go with a more expensive custom option instead. If you want items that are unique and which are designed specifically for your company and brand then you may be better off purchasing these outright instead of renting.

7. Compare different companies that offer furniture rentals for trade shows. Look at a number of factors, including the overall cost, the quality of the items that you want, and even whether the pieces can be delivered before you will need them. Check reviews and customer comments about the company to make sure they are dependable and reputable in the industry.

8.  Function is just as important as consistency with your trade show booth design. Make sure that any furniture that you will be renting can meet the desired functions that you want.

9. Think about available space and size requirements when you are looking at furniture rentals for trade shows. If you get a large table but you have a small space then people may start to block traffic to your area because they have limited movement, hurting your show results instead of helping them.

10.  There are many different options when it comes to furniture rentals for trade shows, and some will be right for your booth while others will be all wrong.  Never let cost be the most important factor, whether you are considering the final trade show booth design or the furniture that your exhibit will include.

Have you ever used furniture rentals for trade shows and what factors did you consider important?

Trade Show Booth Design by the Design Factory

Another top priority with any trade show booth design is visitor access. The best booth imaginable will not get the desired results if it is difficult for the visitors to access or obtain the desired information. Look at how many access points the exhibit offers and determine if this is adequate or if you need something with greater access instead. A top consideration is whether to rent or buy. The right answer may be different in each case.

Will your Convention Exhibit Include Display Stands?

One big factor with any trade show booth design is ensuring that you have adequate display space for all of your graphics and your materials. You may want to include some of the following materials or other item:

• Postcards
• Business cards
• Banners
• Flyers
• Brochures
• Samples

Display stands can help any convention exhibit increase the available display space and help push the company brand and visual graphics at the same time. There are many different types of display stands that you can incorporate into your exhibit. Some may fit better than others may with the specific booth and exhibit components that are included.

What Type of Trade Show Booth Design is Right for You?

When you start creating the perfect trade show booth design you will need to decide on a specific booth type. This may be a corner display, an aisle booth, or even an open display that can be reached from any angle. What size space will you be using?

The exhibit should use the available space to the maximum advantage, whether this is just a small corner or the center of the show floor. The design should complement your materials and the image your company wants to project.

Is your Booth Highly Accessible to Visitors?

The trade show booth design that you finally decide on should maximize your exposure and accessibility to visitors. You only have seconds to grab a potential customer and show them what you are offering. If your convention exhibit is limited in how it can be accessed then you could lose business.

Visitors are not willing to wait or stand in line just to get information so you need to make sure they can reach your materials and exhibit quickly and easily.

Do the Booth Design and Floor Location Match?

What location do you have at the show? It is important to know the exact location before the show so that your convention exhibit will fit properly and display well in that location. If you have a space between two aisles then you will want a booth that is open to both sides.

A booth with 360 degree exposure may not be needed for a corner spot and could be a waste of resources instead. The right trade show booth design can be implemented for any location and venue with a little research and thought.

Choosing the right design factors and components does not have to be difficult or require weeks of agonizing indecision when you know what to look for and what is important. You want a display and exhibit that really pops and gets noticed right away, and the best designs can do this for you.

What tips can you offer when it comes to the best trade show booth design possible?

Trade Show Booth Design | From Concept to Creation

If you are thinking about purchasing a trade show booth or changing your current trade show booth design there are several things to consider. It is a good idea to first decide what you want the booth to accomplish in the way of sales and marketing within a convention exhibit and how it will help you to reach your marketing goals and objectives. These booth objectives can be accomplished by first choosing the correct floor plan for your trade show booth design.

A designated floor plan will create a system of how you want traffic to flow through the booth, how your products and services are displayed and how people will access your company material. There are many different types of floor plans and each one allows different methods of obtaining desired results. Not every company has a marketing budget that rivals the size of Apple’s, but you can incorporate ideas from one or more different current displays found in convention exhibits and incorporate into your booth design.

Trade Show Booth Design Floor Plans

Some basic convention exhibit floor plans that encompass a trade show booth design are highlighted below. Each one of them uses unique methodologies that will produce different outcomes in regard to product display, attendee access and foot traffic.

Central Design Provides Continuous Traffic Flow

The first floor plan involves a central structure set up in the space with additional elements such as desks, seating and storage placed at specific points within the area surrounding the structure. With multiple entry and exit points, this design creates a continuous free flow of traffic in and around the booth.

Centerpiece for Specific Product Messaging

A centerpiece containing your product or message will bring the viewer’s attention to a designated area within the booth. It can be placed in the center or off to the side. This floor plan highlights a specific product or message and will continually draw people towards it. This design layout is good if you are showcasing a single product or introducing a new message.

Enclosed Space Within Convention Exhibit

One floor plan less used in general trade show booth design is the fortress type of floor plan, which involves a private room. When this type of layout is used and conducted properly, it can be very successful. This allows you to enclose people in a private meeting within your convention exhibit floor space.

Theater Setup Promotes Exclusivity

A theater setup is similar to the enclosed space floor plan. By offering what appears to be exclusivity within the convention exhibit, the value of your product or message is enhanced. However, you must have something worthwhile to offer and the presentations must be continuously booked or you will lose your audience quickly.

With a little extra time spent on formulating specific marketing objectives, trade show exhibiting is a strategic marketing and sales avenue and not done just in support of an association or industry your company is supporting. A convention exhibit should be an extension of your company’s marketing message, but creativity also can play a role in choosing your floor plan and trade show booth design.

What is your favorite floor plan or trade show booth design for a convention exhibit?

But in order to make that impression, and make the “right” impression, you have to carefully consider your trade show booth design. After all, your booth is representing the company to the public, and doing so alongside competing companies that want your business.

Trade Show Booths and Marketing: Being Friendly

The first step is to remember that a tradeshow display is a unique form of advertising in that it is interactive. Ideally, the display should convince guests to stop and closely examine your company. In a crowded and noisy convention hall, that can be a challenge.

Don’t make your tradeshow display cluttered and unfriendly to convention attendees. Leave the front open so that guests can stop without blocking the aisle traffic. Leave an area where guests can sit down and speak with your representatives.

Creating a Theme for Your Tradeshow Display

When thinking about your trade show exhibit rental units, start with the company theme. There is nothing worse than a confusing booth that leaves a visitor wondering what the company’s purpose actually is. An easily identified theme is vital for a successful tradeshow display.

Equally, most conventions are busy places. Your trade show booth design should stand out among the other booths. Use bright logos and attention-grabbing displays to get that all-important first glance.

An exhibit display should start out by introducing the company and what service it provides. More detailed descriptions can wait for when the guest is speaking to your company representative.

Trade Show Booth Design and Your Representatives 

Finally, many companies overlook another important aspect of setting up effective convention trade show exhibit rental units. If your representatives have to be on their feet all day, they won’t present the best image to potential clients. Make certain to provide chairs where they can sit down and rest their feet.

This is especially important when the exhibit display is staffed by only a few people. Smaller companies may not have enough staff to allow individuals to leave the convention floor, and in this case, it is vital that the trade show booth design be set up to avoid fatiguing the staff.

Remember, a convention is one of the most cost effective methods of advertising available. A company making use of trade show exhibit rental booth units can maximize the return on their investment by attracting new clients and customers based on the strength of their exhibit display.

Cool Japan Tradeshow Exhibit

The next time you have a have a trade show or convention where you are presenting your company, you may want to consider trade show booth rental. All companies need some way of showing who and what they are. Corporate trade shows are the best way to show the public your products.

Boosting Sales with Trade Show Booth Design

When attending a trade show, it is important to have the correct tradeshow rentals for your clients to view your products. This will help to boost your sales and boost your bottom line. Your tradeshow display is a verifiable image of who you are as a company and your display booth should represent that adequately.

Display Booths Serve Two Purposes

Trade shows serve two purposes. The first is to market your products and the second is to develop public relations. Regardless of why you are attending and presenting at a trade show, your exhibition booth is one of the key things that consumers will notice.

What the Consumer Notices

Advertisers will tell you that when a consumer is considering a product, they go through several stages of thought before purchasing. The eyes have great influence over the mind and the more exposed the mind is to a product; the more likely someone is to buy the product.

Selecting an Exhibit Booth

When selecting a trade show booth rental, appearance should be one of your main factors in your choice. You want something that is eye catching and stands out from the rest of the booths in order to even get that first glimpse.

The Role Tradeshow Booth Rental and Exhibits Play

Do not underestimate the power of trade shows. If you are thinking about skipping one or going cheap on one, think again. Trade shows come and go quickly, but what is gained from the shows can last for years and be the difference between a good business and a great business.

Choosing the Right Display Booths

It is true that a good exhibition display is important, but what is a good trade show exhibition? For the most part, you want a display that has shelves, and that is static in design. They should also be the right size and proportion to your stage.

What to do with Multimedia Exhibition Trade Show Booth Rentals?

Your static displays should be off to the side, and anything electronic or multimedia should be in the center of your booth. This will draw consumers’ eyes to your trade show booth rental and give you an edge over the competition.

Bravado Tradeshow Exhibit by Design Factory

1. Multi-use Exhibit Display Booths Save You In The Long Run

Most people assume that exhibit booth rentals are a one-time marketing expense for a particular convention or trade show, but that is not always the case. Many exhibit display layouts can be reused in new ways for different events.

The key to creating reusable portable booths is to work with a professional trade show booth design company. Have them put together a setup that is configurable for differently-sized areas, as well as expandable for future marketing events.

This way the main core of the display booth is made to fix into a small area, but can be added on to with secondary components to fill in larger floor layouts or added to for featuring new products or services.

2. Marketing Themes Change And So Should Your Exhibit Display Graphics

Another thing to incorporate into versatile display booths is the ability to mix and match signage. Though most companies have specific uses for display booths they put together, it doesn’t take much design work to have interchangeable trade show graphics created that can be quickly assembled depending on the type of venue you are marketing your company at.

3. Reusable Portable Booths Have Certain Important Design Aspects

With today’s mindset of conserve and reuse, the last thing any company wants to do is to have excessive waste, whether it’s the materials used in the manufacturing of the display booths or it is what happens to it after the event. This is where it is important to also consider how compact the display booths are when disassembled.

The smaller the display booths break down after the event the better for several reasons. The main reason to design highly compactable portable booths is for storage between trade shows or venues. But an often overlooked reason has to do with the marketing team in charge of putting on the show.

Unless the company has a team of people that setup the display booths for an event, it usually ends up being the on-site marketing team that is tasked with assembly and clean up after the show. Poorly designed exhibit booths are not only hard to build and disassemble; they are also damaged easily in the process.

A Trade Show Booth Design: By Professionals, For Professionals

With your company’s big marketing push relying on how well your overall presentation looks; don’t you think that it’s in your best interest to do it right from the start? Make it easy on your team: have your marketing display booths done by a professional trade show booth design company.

But having great trade show exhibit design is only part of the equation.  Making sure you have a simple, prospect-centered sales message that is approved by your sales force, will work with your booth design to improve your bottom line.  Here are three tips to help you do just that.

Let your sales staff have final say on what you hand out at the convention.

You’ll most likely have people from all different departments telling you what you should hand out at your convention.  Go ahead and go with the people who count most for your bottom line: your sales force.

This may not be the way you’re used to doing things.  And to be honest, it might really ruffle the feathers of your employees in other departments–maybe even your partners, too!

Stand your ground and insist on letting your sales force have the last word.   Listen to your experienced sales people when they talk about what sells and what doesn’t.  You’ll love the bottom-line results, and be a hero for your suggestion.

Remember that trade show attendees are thinking about themselves–not you.

Don’t hate them for it–after all, you probably aren’t going to your next trade show for charitable purposes!

Instead, take advantage of basic human nature and talk to your prospects about themselves–and how you can help them get what they want.  Keep in mind that the only reason your prospects are interested in you, is because they are interested in themselves.

That’s why, instead of telling potential customers how great you are, you should communicate how great you can make them! Too many businesses make the mistake of focusing on themselves, when they should focus on their customers instead.  Avoid this mistake, and you’ll raise yourself head and shoulders above your competition.

Give prospects a simple message to digest–and take home.

Unless you’re selling paper clips, your product or service is WAY too nuanced to be summed up in a single sentence.  At the same time, the best way to get people to remember you and  your product is to give them something simple they can grab on to–even if your full product or service is anything but simple.

Your marketing material can, of course, explain all the complexities of what you offer.  But don’t forget to deliver a single, short, benefit-oriented message or slogan that your potential customers and clients can remember you by.