Having a remarkable trade show booth is one element that can help you reach your goals.

Source: Nathan Yerian at Hubspot.com

Exhibit booths will either help your company be more successful and help you generate leads and additional sales or they will flop and be a waste of your time and money instead. If your area is just thrown together or all of the components are not set up perfectly then you may not get the results that you are hoping for and you could leave the event disappointed.

Learning How to Set Up a Trade Show Booth

There are a number of ways that you can learn how to set up a trade show booth. There are videos online that may offer step-by-step instructions, and you will also find checklists, articles, and technical advice on this subject as well. If you do not know how to start this process, you can also hire a professional to do it for you instead.

The Location of Your Exhibit Booths

One consideration when setting up exhibit booths is the floor location that you have. Ideally, you will be easily accessible from everywhere, but you do not want to be next to a large organization that has many spaces together and that will be holding meetings, demonstrations, or other events during the show. You could find people from their booth crowding your area.

Make Sure You Keep an Eye on Your Budget

Understanding how to set up a trade show booth is not really helpful if you cannot stick within your budget because you could set up the best display but end up in the red anyway because you spent too much trying to impress visitors at the venue. Look at changes that are cost effective while also boosting the appeal of your display.

Professional Set up Assistance is Available

If you do not have a clue about how to set up a trade show booth then you may want to opt for professional help if you can afford this. There are professionals who can complete the set up process fairly quickly and ensure that everything is put together properly. This is an additional cost but if you are inexperienced with exhibit booths then this may be the right choice.

If you insist on doing your own exhibition booth design and trade show graphics then you are placing a bigger importance on the cost than you are on getting the best possible results at the event where you exhibit.

From our article, DIY Exhibition Booth Design: Money Saving or a Mistake? Click here to read the entire article.

Turnkey Booth Solutions can be a Terrific Option

Figuring out how to set up a trade show booth can be a time consuming and frustrating process, and turnkey solutions can eliminate these factors completely. All you have to do is show up and start your marketing and sales efforts, the turnkey specialist will handle everything else for you. This can be very convenient and it is a popular option for many companies.

Make Sure you Have the Needed Tools on Hand

If you do know how to set up a trade show booth then you realize that most exhibit booths require some tools for assembly. If you choose to go without professional help or turnkey solutions then you will need to have all of the tools necessary to put the components together safely and properly.

Need a checklist for exhibiting at trade shows? Click here to read our article, Exhibiting at Trade Shows is Easy with this Checklist.

Many experienced vendors and exhibitors keep a small tool box with them so that they have the basic hand tools that may be needed. A hammer, a straight and a Philips screwdriver, pliers, duct tape, and other basic necessities should be kept together so that you can set up your displays without having to hunt down tools that you are missing.

Look at What Your Competition is Doing

Whether you know how to set up a trade show booth or you are a newbie at this, it is a good idea to take a walk around the floor before you start. Check out what your competitors are doing so that you do not use the same things. You want your exhibits to stand out and be unique, and checking out the other booths can help you accomplish this.

Do you know how to set up a trade show booth or do you leave this to the professionals? Why?

10×10 trade show booth for 3Way Digital Video by the Design Factory

Using a 10×10 trade show booth can be the right answer for your exhibition needs or it could be the wrong choice instead. There are some questions that can help you decide which sizes, types of acquisition, floor locations, and trade show exhibits will give you the best possible results for your efforts and the resources that you spend.

10×10 Trade Show Booth Essential Questions to Ask

1. Should You Rent or Buy a 10×10 Trade Show Booth?

You can either rent or buy a 10×10 trade show booth, and each choice will have some benefits but also some possible disadvantages. Renting can help you keep costs down for each show, but if you will exhibit several times a year then buying the booth outright may make more sense from a financial standpoint.

The cost of renting versus buying trade show exhibits can be complex and there may be many added charges that need to be added in.

From our article, Buying Versus Renting Trade Show Exhibits: 5 Critical Questions. Find out more information about the differences between buying and renting exhibit booths here.

2. Will You Use Standard or Custom Trade Show Exhibits?

Trade show exhibits can be found in standard looks and sizes or you can personalize your booth with custom exhibits built specifically for your company and products. These can be unique and one of a kind so there are no worries that other exhibitors will have the same items on display. Your area will stand out no matter what size your booth and floor location may be.

3. Where Should Your Logo and Branding Go?

When you use a 10×10 trade show booth logo and branding placement are important. You want these items and images to be displayed at eye level so that visitors quickly see your branding and logo. If you place these components too high or too low then they may be missed completely and this could cost you exposure and customers as a result.

4. Should You go Two Stories High?

If you would like a two-story exhibit, a 10×10 booth is probably too small to accommodate a second level. It is more common to see this with 10×20 or 20×40 exhibit booths. A two-story display can be very impressive but there are structural and safety considerations that must be addressed if you want to build up and design a towering display that is incredibly impressive. A second story can be costly but it is worth it in some situations.

At the AAPM Innovation Trade Show in Austin, Texas, specific pricing guidelines were given for 2-story exhibits.

$15 per 1 square foot for second level to be added to total cost of first level space example

5. Do You Have the Ideal Graphics and Graphic Placement?

When you are choosing and designing trade show exhibits the choice of the graphics to be used and the placement of these images is a crucial consideration. If you are not experienced in this area then you may want to consult a professional for assistance. With the right placement and choice of graphics, a bland exhibit can be turned into something special.

Key to declaring the purpose of your presence at the convention is how you handle your trade show graphics.

From our article, Make Your Convention Booth a Show Stopper with Trade Show Graphics. Click here to read the complete article.

6. What is Your Budget Amount for This Project?

Using a 10×10 trade show booth can be a great way to impress show visitors, but you also have to stay within budget at the same time. Examine your budget and then decide what your options and possibilities are. Pipe and drape are used by many businesses with a small budget, but spending a bit more on a professional booth can improve your return on investment.

7. Will All of the Booth Components Blend Together Seamlessly?

It is very important that all of the trade show exhibits and booth components flow together perfectly, without any disruptions or areas of conflict. Every component is just as important as the others are, and they all need to flow together seamlessly for a professional look that is appealing and attractive to the people who attend the show.

8. Does Your Final Design Include Room for Traffic Flow?

The final design for your 10×10 trade show booth needs to take traffic flow into consideration. Will the visitors be able to access materials and staff quickly or will there be a jam of people causing delays and long lines? This will help you choose a design that promotes good traffic flow and helps people access your area quickly and efficiently.

9. Do You Have Enough Furnishings for the Space?

No matter what booth size you decide on the last thing you want is an exhibit that looks sparse or half-empty. Consider the furnishings that you have and what else you may need to make sure your budget will cover everything.

10. What Type of Color Scheme do You Want?

Just using a 10×10 trade show booth is not enough to impress, you also need a color scheme that works well, with all of the colors complementing each other and drawing attention to your display and floor location.

What other questions need to be considered before deciding to use a 10×10 trade show booth?

If you use display boards that seem outdated or that are not the highest quality possible it will reflect poorly on your business and could cause potential customers to turn to your competitors instead of using your company. There are some tips that can help you make all of your display items more effective, so that you can get better results at trade shows.

1. Display Boards for Trade Shows Need to be Neat and Professional

When you create display boards for trade shows, remember that this is not a school science fair. You are trying to impress the top people in your industry. Make sure that these boards are neat and professional in order to be appealing to your targeted visitors. If you include sloppy or unprofessional displays then visitors may end up avoiding your area instead.

2. Emphasize Visibility with Your Trade Show Exhibit Design

When you choose the best trade show exhibit design, think about the display boards for trade shows that you will include. Determine exactly where you want these placed and make sure that your vision translates into a more effective booth and better displays. If you have a great display board but it is hidden from view in some of the floor areas then you are missing out.

By setting up your trade show booth with eye-catching designs and lighting, you will encourage a lot of potential customers to visit your booth.

Source: MPR-INC.com

3. Use Your Displays to Actively Engage Potential Customers

When you pick display boards for trade shows try to find those that will engage your visitors and make them want to find out more. If you have a board where people can comment on your products and services, or a display that allows traffic to interact with your company product, you will get better results and a higher flow of traffic to your booth.

You want visitors to know who you are immediately, and to recognize your company logo and products without hesitation.

Source: Win new Business with Custom-made Convention Exhibit Displays

 4. Provide the Most Requested Product or Company Information on the Display Board

Use display boards for trade shows to get information about your company and products or services out there. Make it easier for consumers to see and understand what you offer and how you can help with their needs. If visitors can see the benefits and prices of your products without having to wait, then you will see better results.

5. The Ideal Placement of Your Displays is Key to Trade Show Success

Think about where and how your display boards for trade shows will be used before you design and order them. These items can become a big part of your trade show exhibit design, and really help you make your booth pop and sizzle when they are ideally placed. If you place the boards in the flow of traffic they could cause traffic to back up in your area instead.

6. Visibility is Critical When it Comes to Attracting Floor Traffic

The best possible display boards for trade shows won’t help you if the event visitors cannot see these items from across the show floor. Choose text and image sizes that will be highly visible from far away without being blurry or appearing to be anything less than top quality. This will help you draw in bigger crowds and boost your company image at the same time.

What tips can you share so that others can create display boards for trade shows that are more effective and engaging?

A substantial amount of time and money is put into your exhibit. Make sure that you are using those resources wisely by displaying the fact that you can address the needs of attendees.

Attract More Prospects and Reinforce Your Brand

Your sales staff can court your present customers. Focus your trade show booth ideas on attracting new business leads by identifying the needs of the attendees of each show and collecting as much contact information as you can.

In order to be successful, your trade show booth ideas should reinforce your brand at first sight. Attendees make snap decisions about which booths they will spend time at, so if they don’t feel that you are the vendor that can be depended on, they will pass you by and you will have missed out on an opportunity for lead generation.

It’s Not All About You, It’s What You Can Do For Your Trade Show Attendees

While it’s always nice to be able to share the success story of your business, resist trade show booth ideas that focus on the history of your company or a cluttered and hard to understand collection of visual information.

Display stands and trade show exhibits should let attendees make a decision about whether to turn in or keep strolling down the aisle within seconds. If they do decide to stop, make sure that staff is ready to collect their contact information and answer their questions. Once the initial connection is made, there will be time for future interactions that can start the business relationship—and increase sales.

Do You Have A Versatile Trade Show Exhibit?

Don’t think that the tradeshow displays that proved success at one exhibition will work at every exhibition. Embrace the fact that each exhibition will attract a different type of audience, even within the same industry.

Your trade show booth ideas should allow for display stands to offer flexibility in the messaging. You want be able to attract different types of audiences to your trade show exhibits.

The space you are given for you tradeshow booths will vary at each venue. It’s important that there is enough room for visitors to feel that your booth is inviting. You want them to feel that it is worth the effort of stopping to initiate contact. After all, this is what will lead to a profitable business relationship in the future. In many cases, trade show booth rental is the answer to making your participation versatile.

Keep your trade show booth ideas fresh. Focus on standing out from your competitors with a visual message that can be seen from a distance. Use banners and graphics that will attract the attention of the niche of attendees of each specific trade show while at the same time reinforcing your brand.

• Lodging for your Las Vegas Trade Show couldn’t be easier. When planning your event, you can be sure that you will be able to find convenient lodging for your staff and guests. It doesn’t matter what your trade show budget is. From budget rooms to luxurious suites with a five star rating, the city boasts over 150,000 hotel rooms. Of the major destinations in the U.S., Las Vegas is considered to be the most affordable.
• Las Vegas Trade Shows are easy to get to. The McCarran International Airport has over 900 flights a day. Scheduling a large assemblage of people can be a nightmare for the person who is in charge of booking airline tickets for groups planning to participate in large trade shows.Some of your exhibition staff has to arrive early to set up your trade show booth and display stands. Others have to arrive at specific times during the event to meet with important clients or associates. Many, especially in top management positions, are often subject to last minute changes to their travel plans.
• Entertainment opportunities abound. People look forward to visiting Las Vegas, even if it is for work. In addition to the excitement that the casinos generate, the city is known for excellent restaurants. The chance to see a show done in Vegas style by a favorite entertainer is also a great motivation for your audience to make plans to attend the Las Vegas trade show where you will be participating.
• The attractions in the area. The variety gives your business a wide range of client entertainment and contact opportunities in the way of gift bags, raffles and other promotions. Announce a giveaway in your pre trade show marketing mailing campaign and your potential customers will make sure to seek out your trade show booth no matter how large the convention hall may be.

Las Vegas Trade Show Booth Ideas and Tips.

Unless you have an especially creative inspiration, don’t try to compete with the excitement of the city when brainstorming your trade booth ideas. Instead, concentrate on the advance publicity so that the attendees will find your trade show booth.

Include a map of the venue with the location of your Las Vegas trade show displays highlighted. The trade shows in Vegas are usually huge. It’s possible that the people you are hoping to attract will never make it to your location if they have to wander around looking for you.

Because the exhibitions in the city are so popular, now would be a good time to work with trade show booth rental services that are locally available. Once the attendees find your booth, you want to make sure that they spend time going over your tradeshow exhibits.

Display stands, furniture, accessories and even Las Vegas trade show booth rentals are all geared toward making the local events more profitable for your business. A rental service will deliver the items to the venue, set them up, tear them down and return them, making it a lot easier on your staff.

Consider a few tips and tricks that you can prepare ahead of time to make your trade show booth a winner.

We can help you in each of the following areas.

Have plenty of promotional items on hand.

Everyone loves something that is free. You can print your company logo and contact information on it; this will help to advertise your business outside of the Las Vegas trade show.

You can also call the trade show planner ahead of time to find out how many they expect to attend the show. This way you can plan on how many items you will need. Useable items such as pens, reusable grocery sacks, and notepads will have many flocking to your trade show booths.
Good lighting at your trade show booth matters.

With all the displays and props, shadows can be cast making your area seem dark. Different convention centers and arenas will have different types of lightning; it is best that you adjust your trade show booths to each show. You may need to add lamps or low-key spotlights to make your business noticeable.

Signs and lettering are vital.

You want your business name and perhaps your product to be readable from far away. Many clients may not have the time to visit each booth and will do a quick glance around the room to see what is important to them.

You want your trade show booths to grab them right away. The style of your lettering will quickly give the tone of your business. Does your business cater to women, sport fans, finances or children? The lettering of your trade show booths should reflect the type of clientele you are trying to attract.

Keep your leads organized.

Consider how you want to keep in contact with potential clients after the trade show. Even if your trade show booths generate large crowds, you will need to keep in contact to follow-up and sell your products.

There are many ways to do this.

Business cards are simple and easy. Ask potential clients to drop their business cards in a bowl for a prize drawing. You can use these business cards later to build a client list.

Does your company put out a newsletter? Try to get the potential clients’ emails so you can add them to your company’s email list. You can then send out newsletters to keep clients informed of your company’s products and promotions.

These are just a few ideas on how to make your trade show booths a winner. At DFLV, we can help you with these tips and suggest more. Let us personalize your booth and help it succeed in the next Las Vegas trade show.

The staff that will be working your trade show booth will appreciate the fact that the display will be easy to set up and take down. Sufficient storage space of additional promotional materials and a place to hide their bottled water will also make them more efficient as they work the show.

Tips to Bring Potential Customers to your Trade Show Booth

Trade shows are busy and crowded. It’s often easy for a company to be overlooked in the activity of the crowd of visitors and participants at a well attended marketing event. Use every opportunity to attract visitors to your trade show booth by targeting their sense of curiosity.

Use well-designed banners and lighting to attract attention of a potential customer who may otherwise pass you by. These eye catchers use a small amount of space, leaving more room for your display and employees who are manning the trade show booth.

Promote Your Business with your Trade Show Display Rental

The marketing department has spent a lot of time creating a display that will take advantage of every feature of your trade show display rental. It’s important that the people who will represent your company knows in advance how to quickly set up and knock down the display duplicating the design they have created.

Keep the design intact and professional by not allowing your promotion materials to litter the display area. If it’s not part of the display, replace the items to their proper storage area as soon as you are finished with them.

Your Trade Show Table Layout

The size and shape of your trade show table should be chosen with care. The amount of space you will be given to promote your business will differ from venue to venue, so the table should be chosen to take up the least amount of space while still allowing you room to promote your products and services.

A cluttered exhibit table will make it difficult for visitors to your trade show display rental to see the entire promotion display. If you are promoting various types of products, save space by using vertical displays. Place the objects in logical groupings so that your guests are not confused.

Make sure that there is space available for the exchange of contact information. Don’t lose sight that this is the main goal of the trade show.

But in order to make that impression, and make the “right” impression, you have to carefully consider your trade show booth design. After all, your booth is representing the company to the public, and doing so alongside competing companies that want your business.

Trade Show Booths and Marketing: Being Friendly

The first step is to remember that a tradeshow display is a unique form of advertising in that it is interactive. Ideally, the display should convince guests to stop and closely examine your company. In a crowded and noisy convention hall, that can be a challenge.

Don’t make your tradeshow display cluttered and unfriendly to convention attendees. Leave the front open so that guests can stop without blocking the aisle traffic. Leave an area where guests can sit down and speak with your representatives.

Creating a Theme for Your Tradeshow Display

When thinking about your trade show exhibit rental units, start with the company theme. There is nothing worse than a confusing booth that leaves a visitor wondering what the company’s purpose actually is. An easily identified theme is vital for a successful tradeshow display.

Equally, most conventions are busy places. Your trade show booth design should stand out among the other booths. Use bright logos and attention-grabbing displays to get that all-important first glance.

An exhibit display should start out by introducing the company and what service it provides. More detailed descriptions can wait for when the guest is speaking to your company representative.

Trade Show Booth Design and Your Representatives 

Finally, many companies overlook another important aspect of setting up effective convention trade show exhibit rental units. If your representatives have to be on their feet all day, they won’t present the best image to potential clients. Make certain to provide chairs where they can sit down and rest their feet.

This is especially important when the exhibit display is staffed by only a few people. Smaller companies may not have enough staff to allow individuals to leave the convention floor, and in this case, it is vital that the trade show booth design be set up to avoid fatiguing the staff.

Remember, a convention is one of the most cost effective methods of advertising available. A company making use of trade show exhibit rental booth units can maximize the return on their investment by attracting new clients and customers based on the strength of their exhibit display.

There are thousands of trade shows every year. Even most small markets have more trade shows and conventions than most small businesses can reasonably attend.

Trade Show Exhibit Rentals Come in All Shapes and Sizes

The hard part isn’t finding a tradeshow that your company should attend, it’s the planning and cost that goes into it that deters most companies from benefitting from these amazing marketing events. This is where a trade show booth rental can really help your company expand its marketing.

Portable Booth Rental vs. Ownership: Which is Better for You?

Companies that attend lots of trade show events typically have custom portable exhibits made that they take from venue to venue, but if your company is just looking to attend one event and assess the benefits from there, then the best option is by far a trade show booth rental.

A trade show booth rental doesn’t have to be some hum-drum affair either. There are plenty of great-looking pre-packaged options that only require you to insert your company’s signage and trade show graphics.

Then, after the show, all you have to store is the signage that can be reused on any possible exhibit display rental. A good exhibit booth company will even take care of the set-up and take-down for you!

How to Get a Fresh Trade Show Exhibit Every Time

A trade show exhibit rental means your booth will always look new; you don’t have to worry about how your portable booths will look when you take them out of storage. And you can keep it fresh every time you attend a trade show, because you’ll never have to reuse the same display booth or trade show table twice!

This doesn’t mean that portable booth ownership is bad; business frequent trade shows or conventions may often find it more cost effective to own their portable exhibits rather than rent them.

The Key to Success with Tradeshow Displays is Getting the Right One for You

But let’s say you attend a large number of trade shows where you have very limited space to setup, but from time to time you market yourself where you have lots of space. Owning a large setup you only use once in a while isn’t cost effective, but a trade show booth rental can fill in your existing setup for less.

It’s hard sometimes to decide what options would benefit your company, but there are some great professionals that can help your marketing team chose the best options for you.

Bravado Tradeshow Exhibit by Design Factory

A trade show rental is a good investment for most small-to-medium size businesses; they look professional yet won’t break your budget. Trade show rentals are especially convenient when you have just one or two very necessary trade shows to go to every year. After all, most good exhibit booths cost at least $10,000, and can easily shoot up into the mid five-figure range.

But exhibit rentals aren’t just a great way to conserve your budget. They’re also a good way to make sure you have the latest and most up-to-date look each year. A good exhibit booth company will keep you looking up-to-date and successful every year by focusing on the following three areas:

1. Exhibit Booth Flooring. This aspect of a convention exhibit is often overlooked, yet it can make your booth really stand out. You’re not just limited to a few kinds of expensive-looking carpeting, either.

A good exhibit provider can hook you up with classy wood flooring, impressive-looking interlocking tiles–even raised flooring that will help you stand head and shoulders above your competition.  Ask your exhibit rental provider what your options are when it comes to flooring.  If they only offer one option, find yourself another provider.

2. Trade Show Signage. This is one of the most important parts of your trade show booth, so it’d be a shame not to spend a little time on it–yet many exhibitors barely give it a second thought.  This is where your provider’s trade show graphics abilities can really shine.

More importantly, this is where you and your business can really shine.  Exhibit signage serves much the same purpose as a newspaper or advertisement headline. Its job is to snag your prospects’ eyes and attract them to your booth. That’s why good signage by itself can spell the difference between success or failure at your next convention.

3. Your Trade Show Exhibit Booth as a Whole. A good exhibit booth provider will work with you on a booth that is customized to fit your specific needs.  Not everyone needs a screen or presentation stage–but a good provider will have them as options! Other special features like canopies, extra storage, presentation staging, conference areas, and other features can really help you present your goods or services.

Even experienced convention exhibitors might overlook a special booth feature that can massively ramp up ROI.  Even if you have run a successful booth for many years, a good exhibit booth provider can recommend new features that can give your trade show booth that extra advantage.