There are thousands of trade shows every year. Even most small markets have more trade shows and conventions than most small businesses can reasonably attend.

Trade Show Exhibit Rentals Come in All Shapes and Sizes

The hard part isn’t finding a tradeshow that your company should attend, it’s the planning and cost that goes into it that deters most companies from benefitting from these amazing marketing events. This is where a trade show booth rental can really help your company expand its marketing.

Portable Booth Rental vs. Ownership: Which is Better for You?

Companies that attend lots of trade show events typically have custom portable exhibits made that they take from venue to venue, but if your company is just looking to attend one event and assess the benefits from there, then the best option is by far a trade show booth rental.

A trade show booth rental doesn’t have to be some hum-drum affair either. There are plenty of great-looking pre-packaged options that only require you to insert your company’s signage and trade show graphics.

Then, after the show, all you have to store is the signage that can be reused on any possible exhibit display rental. A good exhibit booth company will even take care of the set-up and take-down for you!

How to Get a Fresh Trade Show Exhibit Every Time

A trade show exhibit rental means your booth will always look new; you don’t have to worry about how your portable booths will look when you take them out of storage. And you can keep it fresh every time you attend a trade show, because you’ll never have to reuse the same display booth or trade show table twice!

This doesn’t mean that portable booth ownership is bad; business frequent trade shows or conventions may often find it more cost effective to own their portable exhibits rather than rent them.

The Key to Success with Tradeshow Displays is Getting the Right One for You

But let’s say you attend a large number of trade shows where you have very limited space to setup, but from time to time you market yourself where you have lots of space. Owning a large setup you only use once in a while isn’t cost effective, but a trade show booth rental can fill in your existing setup for less.

It’s hard sometimes to decide what options would benefit your company, but there are some great professionals that can help your marketing team chose the best options for you.

Did You Know You can Rearrange Some Display Booths for Each Show?

Multi-use Exhibit Display Booths Save You In The Long Run

Most people assume that the booth design you buy is the exact same design you’ll have for the life of your booth. But did you know that you can have a different exhibit for each tradeshow–with the same basic equipment? Many exhibit display layouts can be reused many times for lots of different events.

The key to creating reusable portable booths is to have a professional trade show booth design company put together a setup for you. The setup will need to be convertible for use in different sized areas, and preferably expandable for future marketing events.

This way the main core of the display booth is made to fix into a small area, but can be added on to with secondary components. This way, you are able to fill in larger floor layouts. You can also add feature space for new products or services, without neglecting the old.

Marketing Themes Change And So Should Your Exhibit Display Graphics

Another element you may want to incorporate into versatile display booths, is the ability to mix and match signage.

You don’t have to one one specific use for the display booths you put together. A bit of design work will give you interchangeable trade show graphics. These can be quickly assembled, depending on the type of venue you are marketing your company at.

Important Design Aspects For Reusable Portable Booths

With today’s mindset of conserve and reuse, the last thing any company wants to do is to have excessive waste, whether it’s the materials used in the manufacturing of the display booths or clean-up after the convention. This is where it is important to also consider how compact the display booths are when disassembled.

The smaller the display booths break down after the event the better for several reasons. The main reason to design highly compactable portable booths is for storage between trade shows or venues. But an often overlooked reason has to do with the marketing team in charge of putting on the show.

Unless the company has a team of people that setup the display booths for an event, it is usually the on-site marketing team that is tasked with assembly and clean up after the show. Poorly designed exhibit booths are not only hard to build and disassemble; they are also damaged easily in the process.

A Trade Show Booth Design By Professionals For Professionals

With your company’s big marketing push relying on how well your overall presentation looks; don’t you think that it’s in your best interest to do it right from the start? Make it easy on your team and have your marketing display booths done by a professional trade show booth design company.