Trade Show Exhibit Design Advice

1. Make sure that your trade show exhibit reflects whom you are, what your company does and offers, and why your business is the right choice for the visitor. If you do not include these factors, many visitors will not know these details and may pass you by instead of stopping.

2. Look at your final design choice and determine whether it is the best option for marketing products during the event. You want your products to stand out and be noticed.

Dashing Diva Trade Show Exhibit by the Design Factory

3. Think about what your main objective is for the show, and then use this during the exhibit design process so you get better results.

4. Plan ahead for the technology that will be used in your trade show exhibit. Know what technology you want before you even start the design process. This will make it easier and less expensive because technological components are already determined when the design process starts.

5. Marketing products successfully means looking at both sides of the equation when you are designing the ideal exhibit. You want space for your products but you also want to minimize any drayage, shipping, and storing costs at the same time.

7. Some of the most effective trade show exhibit designs may contain few words, but the text used is large and very visible. One benefit statement can have the same impact as a long list of bullets.

8. Use elements that will evoke emotion in your design. This can help you provide visitors with a complete experience and not just another boring sales pitch.

9. When you design a trade show exhibit, try to include the graphics that are used on your company literature or products. This can help provide consistency and boost brand recognition for your company.

10. Part of many displays is promotional items. Create a place for these items in your design, and make sure that any promotional products contain all of the relevant information for your company.

11. Instead of marketing products from your entire lineup why not choose just a few to focus on? Pick a few products that are top sellers, and make them the focus of your exhibit instead of trying to store and display everything your company offers.

12. When you are designing your ideal booth be careful where you place your text. Avoid putting this element on textured backgrounds because the words and message could end up being difficult to see due to the texture of the background.

14. Lighting is essential for a great exhibit design. The right lighting choice can make even the smallest booth seem large, and may compliment your products and materials instead of detracting from them.

Lighting is one aspect that is usually overlooked or taken for granted. However, this feature can change a dull and dark exhibit into an inviting and engaging area that visitors want to be.

Source: 5 Ways the Right Exhibit Design Companies can Boost your Traffic and Sales. Click here to read the complete article.

15. Your trade show exhibit needs to appeal to your targeted audience and populations, so these need to be considered while you are designing the display if you want to get exceptional results.

16. The goal of your exhibit is usually marketing products, generating leads, and building better brand recognition. When you use multimedia to meet these goals you can grab the attention of visitors at the event more effectively.

17. Use colors that are bright and bold to liven up your booth and draw the eye of visitors.

18. The text used for your trade show exhibit needs to be large enough to be seen and read from across the room.

19. Provide the benefits you can offer for better success at marketing products, because attendees will respond better when they understand what you can do for them.

20. Avoid placing any text in the bottom half of your trade show exhibit, because this will be difficult or impossible to see if there is a crowd in front of your booth.

What other trade show exhibit tips and secrets can you share?

A substantial amount of time and money is put into your exhibit. Make sure that you are using those resources wisely by displaying the fact that you can address the needs of attendees.

Attract More Prospects and Reinforce Your Brand

Your sales staff can court your present customers. Focus your trade show booth ideas on attracting new business leads by identifying the needs of the attendees of each show and collecting as much contact information as you can.

In order to be successful, your trade show booth ideas should reinforce your brand at first sight. Attendees make snap decisions about which booths they will spend time at, so if they don’t feel that you are the vendor that can be depended on, they will pass you by and you will have missed out on an opportunity for lead generation.

It’s Not All About You, It’s What You Can Do For Your Trade Show Attendees

While it’s always nice to be able to share the success story of your business, resist trade show booth ideas that focus on the history of your company or a cluttered and hard to understand collection of visual information.

Display stands and trade show exhibits should let attendees make a decision about whether to turn in or keep strolling down the aisle within seconds. If they do decide to stop, make sure that staff is ready to collect their contact information and answer their questions. Once the initial connection is made, there will be time for future interactions that can start the business relationship—and increase sales.

Do You Have A Versatile Trade Show Exhibit?

Don’t think that the tradeshow displays that proved success at one exhibition will work at every exhibition. Embrace the fact that each exhibition will attract a different type of audience, even within the same industry.

Your trade show booth ideas should allow for display stands to offer flexibility in the messaging. You want be able to attract different types of audiences to your trade show exhibits.

The space you are given for you tradeshow booths will vary at each venue. It’s important that there is enough room for visitors to feel that your booth is inviting. You want them to feel that it is worth the effort of stopping to initiate contact. After all, this is what will lead to a profitable business relationship in the future. In many cases, trade show booth rental is the answer to making your participation versatile.

Keep your trade show booth ideas fresh. Focus on standing out from your competitors with a visual message that can be seen from a distance. Use banners and graphics that will attract the attention of the niche of attendees of each specific trade show while at the same time reinforcing your brand.

Bravado Tradeshow Exhibit by Design Factory

A trade show rental is a good investment for most small-to-medium size businesses; they look professional yet won’t break your budget. Trade show rentals are especially convenient when you have just one or two very necessary trade shows to go to every year. After all, most good exhibit booths cost at least $10,000, and can easily shoot up into the mid five-figure range.

But exhibit rentals aren’t just a great way to conserve your budget. They’re also a good way to make sure you have the latest and most up-to-date look each year. A good exhibit booth company will keep you looking up-to-date and successful every year by focusing on the following three areas:

1. Exhibit Booth Flooring. This aspect of a convention exhibit is often overlooked, yet it can make your booth really stand out. You’re not just limited to a few kinds of expensive-looking carpeting, either.

A good exhibit provider can hook you up with classy wood flooring, impressive-looking interlocking tiles–even raised flooring that will help you stand head and shoulders above your competition.  Ask your exhibit rental provider what your options are when it comes to flooring.  If they only offer one option, find yourself another provider.

2. Trade Show Signage. This is one of the most important parts of your trade show booth, so it’d be a shame not to spend a little time on it–yet many exhibitors barely give it a second thought.  This is where your provider’s trade show graphics abilities can really shine.

More importantly, this is where you and your business can really shine.  Exhibit signage serves much the same purpose as a newspaper or advertisement headline. Its job is to snag your prospects’ eyes and attract them to your booth. That’s why good signage by itself can spell the difference between success or failure at your next convention.

3. Your Trade Show Exhibit Booth as a Whole. A good exhibit booth provider will work with you on a booth that is customized to fit your specific needs.  Not everyone needs a screen or presentation stage–but a good provider will have them as options! Other special features like canopies, extra storage, presentation staging, conference areas, and other features can really help you present your goods or services.

Even experienced convention exhibitors might overlook a special booth feature that can massively ramp up ROI.  Even if you have run a successful booth for many years, a good exhibit booth provider can recommend new features that can give your trade show booth that extra advantage.

The Panama trade show exhibit was a collaborative effort between IntegraDesign, Bogotá Columbia, and the Design Factory in Las Vegas. IntegraDesign designed the eye-catching 20×20 exhibit for the tourism bureau of Panama to promote awareness and tourism worldwide. What a better venue than the Travel Agent Show Forum?

With one month of planning, email correspondence and building we were able to pull off an incredible exhibit for this international client. The exhibit was clearly the “Rolls Royce” of the show and the Panama bureau was able to promote Panama’s diversity and contrasts.

Trade Show Graphics

The large format graphics beautifully displayed many of the country’s highlights and attracted attendees from all areas of the tradeshow floor. Brilliant colors in action packed images set the stage for enticing visitors to this top of the line trade show exhibit. That’s exactly what stunning trade show graphics can do for an exhibit booth! For more information on Panama visit: www.visitpanama.com

With many companies exhibiting internationally it is very important to have strong partners worldwide in our industry. The Design Factory is that Las Vegas partner that International exhibitors and exhibit builders are looking for. We have the bases covered when it comes to trade show exhibits.

Take a look at these live images from the Home Based Travel Agent Show Forum at the Sands Expo in Las Vegas, Nevada. Give us a call at 702.656.0555 for more information.

Click on an image to enlarge!

Trade Show Exhibit Solutions

Whether you are having your first booth or you are a seasoned veteran there are solutions that make your product or service the hit of the show. Planning ahead to make certain your exhibit portrays exactly what you are about takes time and the right team.

Trade Show Booth Design

Incredible trade show booth design by seasoned experts is what it will take to get your exhibit noticed. Our creative designers will make you stand out from the crowd. With hundreds, and often thousands, of exhibit booths at large conventions it takes a unique design to draw potential clients to your booth. Our years of experience with trade show exhibits provides you an all inclusive solution.

Starting with a great design and seeing it come to life is a process you will savor and learn from for future shows. Each different type of business requires special treatment to bring the desired message to your clients.

Trade Show Booth Accessories

The addition of the right accessories for you trade show booth can make a world of difference. There are a variety of accessories that can give your exhibit the WOW factor.

• Custom carpet
• Brochure racks and stands
• Podiums
• Banner stands
• Table toppers
• Lamps
• Tables
• Desks
• Seating

Don’t leave out these additions when planning your booth! Accessories and a thought out design are the keys to success.