You may be wondering just what is considered “trendy” at the moment for trade show displays. According to EXPO News, there are three major trends in the industry right now: the modern look, digital media, and bringing the outdoors in. Let’s take a closer look at these trends, and what they can mean for your business.

Trade Show Rentals Trends: The Modern Look

The modern look in trade show displays is very sleek, very streamlined, and quite modern. Think of clean lines and bright neutrals–and a lot of white. This modern look takes the focus off the display itself, providing a perfect foil for your business. In other words, put your focus on what you display, and not on how you display your products.

If you are trying out the modern look, just know that you are opting away from anything cluttered, homey, or colorful. Instead, you are looking for a bare bones kind of display that will not draw attention to itself. This can be an excellent trend to scope out using trade show rentals, either in displays or in furniture.

Trade Show Rentals: Bring the Outdoors In and Vice Versa

Another interesting trend in trade show displays is bringing the outdoors in, or vice versa. For example, you may opt to use bamboo or wicker in your display. These materials are usually associated with the outdoors and hence bring an unexpected touch to your display. This gives your booth that extra “stop and look” appeal that a traditional display simply wouldn’t offer your audience.

In the same way, you can use a traditional setting for an outdoors display. Elegant wood, rich textiles, and other luxe elements can add a surprising touch to your display if you are typically centered in the outdoors. With trade show rentals in furniture or in displays, you can give this trend a test run before committing to it wholeheartedly.

Digital Media and Rentals: Giving it a Dry Run

You can also use trade show rentals to test run a digital display. This gives you the flexibility to add on pieces that may need extra support, or to change the overall look of your display for a single show. Digital displays are becoming quite the hot new trend for displaying products and conveying information, and a trade show rental can help you showcase this new format before you decide 100% on a specific display set-up.

These trends are on the cutting edge of trade show displays, and they are worth trying out. Rentals make it possible for you to get your feet wet with these new trends, and allow you to see if they work for your company.

Cool Japan Tradeshow Exhibit

The next time you have a have a trade show or convention where you are presenting your company, you may want to consider trade show booth rental. All companies need some way of showing who and what they are. Corporate trade shows are the best way to show the public your products.

Boosting Sales with Trade Show Booth Design

When attending a trade show, it is important to have the correct tradeshow rentals for your clients to view your products. This will help to boost your sales and boost your bottom line. Your tradeshow display is a verifiable image of who you are as a company and your display booth should represent that adequately.

Display Booths Serve Two Purposes

Trade shows serve two purposes. The first is to market your products and the second is to develop public relations. Regardless of why you are attending and presenting at a trade show, your exhibition booth is one of the key things that consumers will notice.

What the Consumer Notices

Advertisers will tell you that when a consumer is considering a product, they go through several stages of thought before purchasing. The eyes have great influence over the mind and the more exposed the mind is to a product; the more likely someone is to buy the product.

Selecting an Exhibit Booth

When selecting a trade show booth rental, appearance should be one of your main factors in your choice. You want something that is eye catching and stands out from the rest of the booths in order to even get that first glimpse.

The Role Tradeshow Booth Rental and Exhibits Play

Do not underestimate the power of trade shows. If you are thinking about skipping one or going cheap on one, think again. Trade shows come and go quickly, but what is gained from the shows can last for years and be the difference between a good business and a great business.

Choosing the Right Display Booths

It is true that a good exhibition display is important, but what is a good trade show exhibition? For the most part, you want a display that has shelves, and that is static in design. They should also be the right size and proportion to your stage.

What to do with Multimedia Exhibition Trade Show Booth Rentals?

Your static displays should be off to the side, and anything electronic or multimedia should be in the center of your booth. This will draw consumers’ eyes to your trade show booth rental and give you an edge over the competition.

Bravado Tradeshow Exhibit by Design Factory

A trade show rental is a good investment for most small-to-medium size businesses; they look professional yet won’t break your budget. Trade show rentals are especially convenient when you have just one or two very necessary trade shows to go to every year. After all, most good exhibit booths cost at least $10,000, and can easily shoot up into the mid five-figure range.

But exhibit rentals aren’t just a great way to conserve your budget. They’re also a good way to make sure you have the latest and most up-to-date look each year. A good exhibit booth company will keep you looking up-to-date and successful every year by focusing on the following three areas:

1. Exhibit Booth Flooring. This aspect of a convention exhibit is often overlooked, yet it can make your booth really stand out. You’re not just limited to a few kinds of expensive-looking carpeting, either.

A good exhibit provider can hook you up with classy wood flooring, impressive-looking interlocking tiles–even raised flooring that will help you stand head and shoulders above your competition.  Ask your exhibit rental provider what your options are when it comes to flooring.  If they only offer one option, find yourself another provider.

2. Trade Show Signage. This is one of the most important parts of your trade show booth, so it’d be a shame not to spend a little time on it–yet many exhibitors barely give it a second thought.  This is where your provider’s trade show graphics abilities can really shine.

More importantly, this is where you and your business can really shine.  Exhibit signage serves much the same purpose as a newspaper or advertisement headline. Its job is to snag your prospects’ eyes and attract them to your booth. That’s why good signage by itself can spell the difference between success or failure at your next convention.

3. Your Trade Show Exhibit Booth as a Whole. A good exhibit booth provider will work with you on a booth that is customized to fit your specific needs.  Not everyone needs a screen or presentation stage–but a good provider will have them as options! Other special features like canopies, extra storage, presentation staging, conference areas, and other features can really help you present your goods or services.

Even experienced convention exhibitors might overlook a special booth feature that can massively ramp up ROI.  Even if you have run a successful booth for many years, a good exhibit booth provider can recommend new features that can give your trade show booth that extra advantage.