A substantial amount of time and money is put into your exhibit. Make sure that you are using those resources wisely by displaying the fact that you can address the needs of attendees.

Attract More Prospects and Reinforce Your Brand

Your sales staff can court your present customers. Focus your trade show booth ideas on attracting new business leads by identifying the needs of the attendees of each show and collecting as much contact information as you can.

In order to be successful, your trade show booth ideas should reinforce your brand at first sight. Attendees make snap decisions about which booths they will spend time at, so if they don’t feel that you are the vendor that can be depended on, they will pass you by and you will have missed out on an opportunity for lead generation.

It’s Not All About You, It’s What You Can Do For Your Trade Show Attendees

While it’s always nice to be able to share the success story of your business, resist trade show booth ideas that focus on the history of your company or a cluttered and hard to understand collection of visual information.

Display stands and trade show exhibits should let attendees make a decision about whether to turn in or keep strolling down the aisle within seconds. If they do decide to stop, make sure that staff is ready to collect their contact information and answer their questions. Once the initial connection is made, there will be time for future interactions that can start the business relationship—and increase sales.

Do You Have A Versatile Trade Show Exhibit?

Don’t think that the tradeshow displays that proved success at one exhibition will work at every exhibition. Embrace the fact that each exhibition will attract a different type of audience, even within the same industry.

Your trade show booth ideas should allow for display stands to offer flexibility in the messaging. You want be able to attract different types of audiences to your trade show exhibits.

The space you are given for you tradeshow booths will vary at each venue. It’s important that there is enough room for visitors to feel that your booth is inviting. You want them to feel that it is worth the effort of stopping to initiate contact. After all, this is what will lead to a profitable business relationship in the future. In many cases, trade show booth rental is the answer to making your participation versatile.

Keep your trade show booth ideas fresh. Focus on standing out from your competitors with a visual message that can be seen from a distance. Use banners and graphics that will attract the attention of the niche of attendees of each specific trade show while at the same time reinforcing your brand.

Brinkcom Tradeshow Exhibit by Design Factory

We hope you’ve enjoyed–and profited from–our articles on trade show exhibits and other aspects of trade shows. And while we don’t want to be negative, we’ve noticed you can get a lot more out of your next trade show if you can avoid these three all-too-common mistakes.

Not Having a Set of Trade Show Goals

“If you’re not headed in a certain direction, you’ll end up going nowhere.” You’ve probably heard some version of this saying from more than one motivational speaker in your lifetime. As hackneyed as it may seem, it’s also true. It’s a phrase that can make or break your next trade show appearance, too.

Of course your overall goal is to build your business and increase your bottom line. But next time you go to a convention, try focusing on one particular objective that you really want to accomplish.

This can–and probably should–be something simple like gaining a certain number of distribution channels for your products, or collecting contact info for a certain number of leads for your services.  You may even find that you’ll accomplish other important business goals, almost as an afterthought.

Failure to Prep Your Trade Show Booth Each Day

You make sure and clean your house before your mother-in-law comes over, we’re certain. It stands to reason that you will want to do the same for your business-attracting exhibit booth. Unfortunately, this isn’t always the case.

It’s an understandable situation–there’s just so much that happens on (and off) the trade show floor, it’s easy to forget to double-check your booth in the morning.  Before you know it, you’re at the second day of your convention with gum wrappers on your floor, empty spaces where your brochures should be, and scuff marks all over your exhibit furniture.

The solution is easy–make a simple checklist and assign it to someone. Or just do it yourself. Otherwise, you’ll meet the second day of your trade show completely unprepared.

Not Doing a Little Pre-Convention Prep Marketing

Many people don’t think about the fact that a trade show actually starts long before a trade show starts. In other words, you’ll get a lot more out of your next convention if you let people know you are coming!

This isn’t just about talking to a few close buddies or business associates before the show. Go ahead and let your entire client list or consumer base know that you’re going! Someone is bound to want to show a friend or business associate to your booth. Probably several someones. If you offer referral fees, make sure you mention this fact in your pre-trade show marketing.

Trade Show Booth Rental

Instead of spending the money to buy a booth, consider a trade show booth rental. Most rentals are modular and can be put together to suit the space you’ve rented and your needs for any particular trade show. You can customize the booth with your own graphics and messaging. You can also rent lighting, counters, shelving, display mounts, and other pieces of equipment to make your booth look exciting.

Portable Exhibits

If you’re not planning to have a big presence at a trade show, consider using a portable exhibit. Portables can sit on a table top along with a way to collect leads; it may be all you need to get the job done. Hand carried portables may allow you to avoid drayage fees.

How to Avoid High Drayage Fees

Drayage fees can quickly add up to a major expense. It’s usually a minimum of $100 for 100lbs, and there is usually a 200lb minimum. Additional fees can add up if you ship things in separately. So be sure to carry in literature or other smaller items that your marketing department may have forgotten. You definitely don’t want to pay another $200 to bring in one small box of brochures.

Use Lightweight Materials

For reasons partly related to drayage, consider using lighter weight materials. Aside from reducing drayage costs, your staff should be able to easily setup the booth themselves if there aren’t giant heavy pieces that need to be setup or moved around.

Negotiate Exhibit Fees

In tougher economic times, more tradeshow managers may be willing to negotiate and cut exhibitors deals in order to fill up booth space. Large shows may not have any wiggle room and prices may be fixed. But if you’re willing to wait until it’s closer to the last minute—and if there’s still room—you may be able to reduce your bill by many hundreds of dollars.

For the best service and advice, go to the nation’s tradeshow capital—an experienced Las Vegas trade show exhibitor and designer. Find a trade show booth rental to fit your budget now. Getting ready for your next tradeshow is fun and challenging. Finding a trade show booth rental that fits your budget doesn’t have to be tedious when you know the ins and outs. If your company rarely does trade shows, here are some tips for ensuring your success at your next show.

Trade Show Booth Rental

Instead of spending the money to buy a booth, consider a trade show booth rental. Most rentals are modular and can be put together to suit the space you’ve rented and your needs for any particular trade show. You can customize the booth with your own graphics and messaging. You can also rent lighting, counters, shelving, display mounts, and other pieces of equipment to make your booth look exciting.

Portable Exhibits

If you’re not planning to have a big presence at a trade show, consider using a portable exhibit. Portables can sit on a table top along with a way to collect leads; it may be all you need to get the job done. Hand carried portables may allow you to avoid drayage fees.

How to Avoid High Drayage Fees

Drayage fees can quickly add up to a major expense. It’s usually a minimum of $100 for 100lbs, and there is usually a 200lb minimum. Additional fees can add up if you ship things in separately. So be sure to carry in literature or other smaller items that your marketing department may have forgotten. You definitely don’t want to pay another $200 to bring in one small box of brochures.

Use Lightweight Materials

For reasons partly related to drayage, consider using lighter weight materials. Aside from reducing drayage costs, your staff should be able to easily setup the booth themselves if there aren’t giant heavy pieces that need to be setup or moved around.

Negotiate Exhibit Fees

In tougher economic times, more tradeshow managers may be willing to negotiate and cut exhibitors deals in order to fill up booth space. Large shows may not have any wiggle room and prices may be fixed. But if you’re willing to wait until it’s closer to the last minute—and if there’s still room—you may be able to reduce your bill by many hundreds of dollars. For the best service and advice, go to the nation’s tradeshow capital—an experienced Las Vegas trade show exhibitor and designer. Find a trade show booth rental to fit your budget now.