A trade show rental is a good investment for most small-to-medium size businesses; they look professional yet won’t break your budget. Trade show rentals are especially convenient when you have just one or two very necessary trade shows to go to every year. After all, most good exhibit booths cost at least $10,000, and can easily shoot up into the mid five-figure range.
But exhibit rentals aren’t just a great way to conserve your budget. They’re also a good way to make sure you have the latest and most up-to-date look each year. A good exhibit booth company will keep you looking up-to-date and successful every year by focusing on the following three areas:
1. Exhibit Booth Flooring. This aspect of a convention exhibit is often overlooked, yet it can make your booth really stand out. You’re not just limited to a few kinds of expensive-looking carpeting, either.
A good exhibit provider can hook you up with classy wood flooring, impressive-looking interlocking tiles–even raised flooring that will help you stand head and shoulders above your competition. Ask your exhibit rental provider what your options are when it comes to flooring. If they only offer one option, find yourself another provider.
2. Trade Show Signage. This is one of the most important parts of your trade show booth, so it’d be a shame not to spend a little time on it–yet many exhibitors barely give it a second thought. This is where your provider’s trade show graphics abilities can really shine.
More importantly, this is where you and your business can really shine. Exhibit signage serves much the same purpose as a newspaper or advertisement headline. Its job is to snag your prospects’ eyes and attract them to your booth. That’s why good signage by itself can spell the difference between success or failure at your next convention.
3. Your Trade Show Exhibit Booth as a Whole. A good exhibit booth provider will work with you on a booth that is customized to fit your specific needs. Not everyone needs a screen or presentation stage–but a good provider will have them as options! Other special features like canopies, extra storage, presentation staging, conference areas, and other features can really help you present your goods or services.
Even experienced convention exhibitors might overlook a special booth feature that can massively ramp up ROI. Even if you have run a successful booth for many years, a good exhibit booth provider can recommend new features that can give your trade show booth that extra advantage.