Trends in Trade Show Rentals

trade show rentalsThe beauty of trade show rentals is that they allow you to try out a new look without committing to the idea wholeheartedly–and with it, a significant portion of your budget. If you are seeking a trendy way to catch your audience’s eye, then a rental can help you try out a new look, and even keep trying out new looks until you find the one that works best for your business.

You may be wondering just what is considered “trendy” at the moment for trade show displays. According to EXPO News, there are three major trends in the industry right now: the modern look, digital media, and bringing the outdoors in. Let’s take a closer look at these trends, and what they can mean for your business.

Trade Show Rentals Trends: The Modern Look

The modern look in trade show displays is very sleek, very streamlined, and quite modern. Think of clean lines and bright neutrals–and a lot of white. This modern look takes the focus off the display itself, providing a perfect foil for your business. In other words, put your focus on what you display, and not on how you display your products.

If you are trying out the modern look, just know that you are opting away from anything cluttered, homey, or colorful. Instead, you are looking for a bare bones kind of display that will not draw attention to itself. This can be an excellent trend to scope out using trade show rentals, either in displays or in furniture.

Trade Show Rentals: Bring the Outdoors In and Vice Versa

Another interesting trend in trade show displays is bringing the outdoors in, or vice versa. For example, you may opt to use bamboo or wicker in your display. These materials are usually associated with the outdoors and hence bring an unexpected touch to your display. This gives your booth that extra “stop and look” appeal that a traditional display simply wouldn’t offer your audience.

In the same way, you can use a traditional setting for an outdoors display. Elegant wood, rich textiles, and other luxe elements can add a surprising touch to your display if you are typically centered in the outdoors. With trade show rentals in furniture or in displays, you can give this trend a test run before committing to it wholeheartedly.

Digital Media and Rentals: Giving it a Dry Run

You can also use trade show rentals to test run a digital display. This gives you the flexibility to add on pieces that may need extra support, or to change the overall look of your display for a single show. Digital displays are becoming quite the hot new trend for displaying products and conveying information, and a trade show rental can help you showcase this new format before you decide 100% on a specific display set-up.

These trends are on the cutting edge of trade show displays, and they are worth trying out. Rentals make it possible for you to get your feet wet with these new trends, and allow you to see if they work for your company.

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