Creative trade show exhibits can help your business in a number of ways. If you fail to take advantage of these opportunities then your company is missing:

• Better marketing opportunities
• A higher brand recognition
• Networking possibilities
• A bigger bottom line and a higher profit margin

The right exhibit display will wow visitors and even make other vendors pay attention at any trade show. This is why it is so important that you put some research and careful thought into every detail of your entire area on the show floor. Creating the best possible first impression with your booth and display items will help your business be noticed quickly.

Read our post Convention Exhibit Design Tips to Make Your Display Highly Visible and Effective here.

1. Creative trade show exhibits can Provide Media Exposure

The media usually cover larger trade shows and conventions. If your creative trade show exhibits are unique and original or if your booth really stands out on the floor then the media outlets covering the event will want to feature your business. This media exposure can be invaluable when it comes to expanding your customer base.

If the trade show you are attending is promoting the show, ask them if you can be included in their publicity activities. If they are planning to have press releases, ask if you can be mentioned in the releases.

Better media exposure means that more people will learn about your company and the products that you can offer them. This can help your business become more successful and improve the long term prospects that your business has.

2. Your Exhibit Display can Generate High Value Leads

The exhibit display decisions that you make can be very beneficial for generating leads, or these decisions could cost you interest in your products instead. When you have creative trade show exhibits people will gravitate to your area. It is too easy for attendees to walk right past your exhibit if there is nothing unique about it.

3. Exhibiting at a Trade Show can Improve Your Brand Recognition

The creative trade show exhibits that you use should include your brand as often as possible without being excessive. You want people to see your logo and name and to associate these with your products. If consumers do not know about your brand then they will not bother to look for you when they need something you can provide.

Focus on creating clear, concise messages that support the brand and communicate how products and services can answer an important business need for the attendee.

Source: Krystil Smit for agribranding

4. Network with Experts and Leaders in Your Industry

When you choose great creative trade show exhibits for your booth area you can attract industry leaders and experts to your area. This gives you the opportunity to network with these individuals. If your booth is ho hum and your displays are bland or boring then the top people in your sector will probably pass you by without a second glance.

Don’t be afraid to leave your booth. If your staff allows, send several associates out on the floor to network. Make it a challenge that they cannot return until they have talked to five possible leads. Have them ask the potential leads if they have seen your awesome booth yet. It’s not bragging if it’s true!

5. Call Attention to Your Products and Business

Creative trade show exhibits can help you call attention to your products and business very effectively when your exhibit display is impressive. If your floor area stands out and you display your products in the best possible light then visitors will want to try out what you have. Make the benefits and advantages of your products clear and people will be interested.

If you do not attend the most relevant trade shows and conventions in your industry then you could be hurting your business and you may never be as successful as you could be. Choose the shows that you attend carefully to keep your costs low and your results high. Make the most of these opportunities with exceptional exhibits and displays so your business will thrive.

What other ways do you think creative trade show exhibits help your business?

But in order to make that impression, and make the “right” impression, you have to carefully consider your trade show booth design. After all, your booth is representing the company to the public, and doing so alongside competing companies that want your business.

Trade Show Booths and Marketing: Being Friendly

The first step is to remember that a tradeshow display is a unique form of advertising in that it is interactive. Ideally, the display should convince guests to stop and closely examine your company. In a crowded and noisy convention hall, that can be a challenge.

Don’t make your tradeshow display cluttered and unfriendly to convention attendees. Leave the front open so that guests can stop without blocking the aisle traffic. Leave an area where guests can sit down and speak with your representatives.

Creating a Theme for Your Tradeshow Display

When thinking about your trade show exhibit rental units, start with the company theme. There is nothing worse than a confusing booth that leaves a visitor wondering what the company’s purpose actually is. An easily identified theme is vital for a successful tradeshow display.

Equally, most conventions are busy places. Your trade show booth design should stand out among the other booths. Use bright logos and attention-grabbing displays to get that all-important first glance.

An exhibit display should start out by introducing the company and what service it provides. More detailed descriptions can wait for when the guest is speaking to your company representative.

Trade Show Booth Design and Your Representatives 

Finally, many companies overlook another important aspect of setting up effective convention trade show exhibit rental units. If your representatives have to be on their feet all day, they won’t present the best image to potential clients. Make certain to provide chairs where they can sit down and rest their feet.

This is especially important when the exhibit display is staffed by only a few people. Smaller companies may not have enough staff to allow individuals to leave the convention floor, and in this case, it is vital that the trade show booth design be set up to avoid fatiguing the staff.

Remember, a convention is one of the most cost effective methods of advertising available. A company making use of trade show exhibit rental booth units can maximize the return on their investment by attracting new clients and customers based on the strength of their exhibit display.

Bravado Tradeshow Exhibit by Design Factory

1. Multi-use Exhibit Display Booths Save You In The Long Run

Most people assume that exhibit booth rentals are a one-time marketing expense for a particular convention or trade show, but that is not always the case. Many exhibit display layouts can be reused in new ways for different events.

The key to creating reusable portable booths is to work with a professional trade show booth design company. Have them put together a setup that is configurable for differently-sized areas, as well as expandable for future marketing events.

This way the main core of the display booth is made to fix into a small area, but can be added on to with secondary components to fill in larger floor layouts or added to for featuring new products or services.

2. Marketing Themes Change And So Should Your Exhibit Display Graphics

Another thing to incorporate into versatile display booths is the ability to mix and match signage. Though most companies have specific uses for display booths they put together, it doesn’t take much design work to have interchangeable trade show graphics created that can be quickly assembled depending on the type of venue you are marketing your company at.

3. Reusable Portable Booths Have Certain Important Design Aspects

With today’s mindset of conserve and reuse, the last thing any company wants to do is to have excessive waste, whether it’s the materials used in the manufacturing of the display booths or it is what happens to it after the event. This is where it is important to also consider how compact the display booths are when disassembled.

The smaller the display booths break down after the event the better for several reasons. The main reason to design highly compactable portable booths is for storage between trade shows or venues. But an often overlooked reason has to do with the marketing team in charge of putting on the show.

Unless the company has a team of people that setup the display booths for an event, it usually ends up being the on-site marketing team that is tasked with assembly and clean up after the show. Poorly designed exhibit booths are not only hard to build and disassemble; they are also damaged easily in the process.

A Trade Show Booth Design: By Professionals, For Professionals

With your company’s big marketing push relying on how well your overall presentation looks; don’t you think that it’s in your best interest to do it right from the start? Make it easy on your team: have your marketing display booths done by a professional trade show booth design company.

Here are some of the best hints and tips for trade show booth design in all our years of making exhibit booths.

Best and Worst Practices for Exhibit Booths

Trade Show Exhibit Booth Vitek

1)  Create a Visually Compelling Tradeshow Booth.

Designing your booth is part visual art, part psychology, part marketing, and part messaging. As attendees walk past your booth, you have a matter of only a few seconds to get their attention. If your booth is unattractive, most people won’t bother to find out what you’re selling.

2)  The Exhibit Booth Must Give an Instant Message that They Can Recognize.

Someone walking past your exhibit booth must be able to recognize what your company is about within 2-3 seconds. If a potential customer can’t figure out what you do, or what your company has to offer, within a few moments, they will keep right on walking past. Have you ever been at a trade show and stared at a booth to try to figure out what the company does? Do you end up asking them? In a limited amount of time, most people will just pass you by.

3)  Don’t Block People Out with a Trade Show Table or Other Barriers.

Having a table that provides a barrier between attendees and the rest of the booth provides a psychological barrier that isn’t very inviting. This is sometimes a booth setup problem rather than a booth design issue. Make sure that anyone doing booth setup knows to not create artificial walls that block people out. Sometimes it’s not a table, but portions of the display that create an artificial distance that is not inviting to people.

4)  Don’t Trap People In Your Exhibit Display.

This is a much less common problem than blocking people out, but it does happen sometimes. Don’t make people walk into a “tunnel” or “cave” in order to see your products unless it’s absolutely necessary. Some companies need to show their products in dimmer lighting. One example is a company that sells projectors; they may need to create a tunnel or cave effect in order to block some of the ambient light.

But if at all possible, make sure your booth is open and inviting. Many attendees will hesitate to enter anything that is cave or tunnel-like. It may make them feel claustrophobic, or they may worry that they will be trapped by sales people!

5)  Keep the Booth Open and Inviting.

Having no visible barriers to the trade show design invites people to come in and look.

In sum, think about the psychology of people and movement when designing or setting up your exhibit booths. Make sure you are allowing people to enter your space by making them feel they are not invading your space…and that they can easily leave your space.